Strategic Planning

Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view. - Peter Drucker. Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days of Adam and Eve. Today, it has become the most vital function in the world of business. Marketing is the business function that identifies unfulfilled needs and wants, define and measures their magnitude, determines which target market the organization can best serve, decides on ...

From leading global futurist and advisor James Canton, the acclaimed author of The Extreme Future and Technofutures, comes Future Smart: the essential blueprint on what's coming next. It details the key changes--in health and medicine, technology and communication, the global economy, the Earth's climate, energy, and business--that every person, company, and government must understand in order not only to adapt accordingly but to thrive in the coming decades.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

Feeling lost in the world of food trucks? Doubting your ability to turn your passion for food into a successful business? Does standing out in the crowded competition seem impossible? Navigating the world of food trucks can be daunting and full of uncertainties. Facing competition and turning your passion into profit may seem like an insurmountable challenge. But worry no more! “Food Truck Business Bible [2 Books in 1]”, with Jack Luke Doop’s three decades of experience, is your beacon on this entrepreneurial journey. This guide is your indispensable partner for a successful culinary ...

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative—reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive.

Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

"AI or You: Future-Proof Your Career in the Next Decades" is your ultimate guide to navigating the changing landscape of work and harnessing the power of AI to shape a successful and fulfilling career. In an era of rapid technological advancements, the future of work is evolving at an unprecedented pace. Are you prepared to thrive in the age of Artificial Intelligence? In this groundbreaking book, Ivan Kuznietsov presents a strategic plan specifically tailored for both non-technicians and technicians alike. Through real-world examples and actionable insights, you'll discover how to unlock ...

Based on research from over 1,200 companies, including WalMart, Google, and JPMorgan Chase, this book follows real-world cases from companies where employees evolved from silent contributors to masterminds steering corporate strategies. These cases are the vanguard of a vibrant era in which workers will be the architects of their destinies, shaping not just their own careers but the entire trajectories of their organizations.

The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Brenda, Kevin, and the kids were stuck...Brenda had taken a 20 percent pay cut and was told by her boss she should feel "lucky to still have a job". But they were already living paycheck to paycheck. How were they going to get by with 20 percent less income? Move. Brenda was offered a great job six states away. They'd have to sell the house, though. But they didn't have much equity. The few offers they received were lower than what they owed. Can't sell a house if you can't pay off your loan.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

Are You Seeking Practical Strategies To Elevate Your Business's Profits While Working Less? Look no further than "Profit Secrets" by Ramon Nastase, an experienced business expert, an accomplished author of multiple bestsellers, and a practitioner of the 4 hour work week philosophy. In this comprehensive guide, you'll discover proven techniques rooted in financial management, team optimization, and goal setting with the help of OKRs (Objectives and Key Results). By implementing these strategies, you can transform your business and achieve remarkable results (work on your highest purpose, ...

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Are you ready to take your consulting career to the next level? Look no further than this advanced consulting handbook for consultants! This comprehensive guide will provide you great insights and proven strategies to empower you to excel in the complex and dynamic world of consulting! In this book, you’ll discover all the advanced consulting skills! we’ll dive into agile consulting methodologies, design thinking, systems thinking, advanced strategic planning, innovation and creativity techniques, process improvement methodologies, project management and advanced change management ...

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

It’s a Win-When offers readers a practical guide to making thoughtful, value-driven decisions that balance immediate satisfaction with long-term success. Drawing on personal experiences and real-life scenarios, this book introduces the Win-When philosophy, a powerful framework for decision-making that ensures every choice you make brings both present and future rewards. Through engaging stories and reflective prompts, It’s a Win-When explores common decision-making pitfalls and shows readers how to avoid emotional impulses, short-term thinking, and external pressures that lead to regret...

"Embark on a transformative journey into the realm of project management with 'Strategic Project Budgeting: Driving Success through Cost Control.' This comprehensive guide unveils the art and science of budgeting, offering invaluable insights to empower project managers, executives, and stakeholders alike. Authored by an industry expert, the book navigates through the intricacies of strategic budgeting, demonstrating how meticulous cost control is the linchpin to project success. From establishing realistic budgets to mastering risk assessment, each chapter is a strategic compass, guiding ...