Strategic Planning

Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view. - Peter Drucker. Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days of Adam and Eve. Today, it has become the most vital function in the world of business. Marketing is the business function that identifies unfulfilled needs and wants, define and measures their magnitude, determines which target market the organization can best serve, decides on ...

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

This comprehensive and indispensable is designed to educate and empower young individuals entering the workforce on the importance of early retirement planning, providing them with a roadmap for building a solid financial future. Covering all aspects of retirement planning, "The AI Advantage" delves into key topics such as individual retirement accounts (IRAs), 401(k) plans, and deferred compensation plans. Sid takes great care in explaining the roles each of these instruments play in creating a robust retirement portfolio, ensuring readers have a thorough understanding of their options. At...

A comprehensive guide to successful event management, this audiobook serves as a valuable resource for both beginners and seasoned professionals, equipping them with the tools needed to plan, execute, and evaluate memorable events. The guide takes listeners through a deep exploration of understanding their audience, conceptualizing resonant events, managing budgets, procuring vendors, effectively marketing, and embracing technology. It also emphasizes the power of networking and the importance of post-event evaluation for continuous improvement.

From leading global futurist and advisor James Canton, the acclaimed author of The Extreme Future and Technofutures, comes Future Smart: the essential blueprint on what's coming next. It details the key changes--in health and medicine, technology and communication, the global economy, the Earth's climate, energy, and business--that every person, company, and government must understand in order not only to adapt accordingly but to thrive in the coming decades.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

Feeling lost in the world of food trucks? Doubting your ability to turn your passion for food into a successful business? Does standing out in the crowded competition seem impossible? Navigating the world of food trucks can be daunting and full of uncertainties. Facing competition and turning your passion into profit may seem like an insurmountable challenge. But worry no more! “Food Truck Business Bible [2 Books in 1]”, with Jack Luke Doop’s three decades of experience, is your beacon on this entrepreneurial journey. This guide is your indispensable partner for a successful culinary ...

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

In a world crying out for change, Everyday Habits for Transforming Systems is your guidebook for action. Adam Kahane, the bestselling author of Collaborating with the Enemy and a global authority on solving tough problems, delivers game-changing advice for anyone ready to make a difference. This is a manifesto for world-changers. Drawing on decades of work with leaders from national and organizational presidents to front-line managers and grass-roots activists, Kahane distills seven potent habits that enable ordinary citizens to become extraordinary agents of transformation.

Are you ready to take your consulting career to the next level? Look no further than this advanced consulting handbook for consultants! This comprehensive guide will provide you great insights and proven strategies to empower you to excel in the complex and dynamic world of consulting! In this book, you’ll discover all the advanced consulting skills! we’ll dive into agile consulting methodologies, design thinking, systems thinking, advanced strategic planning, innovation and creativity techniques, process improvement methodologies, project management and advanced change management ...

Our lives are on the verge of being reshaped by advanced technology. Fast Forward Investing provides the knowledge and insight you need to build and maintain your portfolio accordingly. Author Jon D. Markman is a veteran tech investor, money manager, and award-winning author of the popular daily newsletter Tech Trend Trader. There's no one more qualified to help you design a portfolio that extracts huge profits from the shares of public technology companies and helps you augment your gains with conviction during stretches of high volatility.

Are You Seeking Practical Strategies To Elevate Your Business's Profits While Working Less? Look no further than "Profit Secrets" by Ramon Nastase, an experienced business expert, an accomplished author of multiple bestsellers, and a practitioner of the 4 hour work week philosophy. In this comprehensive guide, you'll discover proven techniques rooted in financial management, team optimization, and goal setting with the help of OKRs (Objectives and Key Results). By implementing these strategies, you can transform your business and achieve remarkable results (work on your highest purpose, ...

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

It's your responsibility as a manager to ensure that your work—and the work of your team—aligns with the overarching objectives of your organization. But when you're faced with competing projects and limited time, it's difficult to keep strategy front of mind. How do you keep your eye on the long term amid a sea of short-term demands? The HBR Guide to Thinking Strategically provides practical advice and tips to help you see the big-picture perspective in every aspect of your daily work, from making decisions to setting team priorities to attacking your own to-do list.

It’s a Win-When offers readers a practical guide to making thoughtful, value-driven decisions that balance immediate satisfaction with long-term success. Drawing on personal experiences and real-life scenarios, this book introduces the Win-When philosophy, a powerful framework for decision-making that ensures every choice you make brings both present and future rewards. Through engaging stories and reflective prompts, It’s a Win-When explores common decision-making pitfalls and shows readers how to avoid emotional impulses, short-term thinking, and external pressures that lead to regret...

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.