Strategy Development

As the first woman to become Global Chief Marketing Officer (CMO) at SAP, the world's largest enterprise application software company, and named one of Forbes' Top 20 World's Most Influential CMOs in 2017, Maggie Chan Jones knows what it takes to reach the pinnacle of your career aspirations. She also knows firsthand the obstacles many women and underrepresented minorities encounter as they climb the corporate ladder. Raised by a widowed grandmother and a single mom in Hong Kong, Maggie left her family and friends, and immigrated to New York City at the age of 14 to pursue her dreams of ...

Poker is a game of skill, strategy, and luck, and has been a popular pastime for centuries. In poker, players must constantly make decisions based on incomplete information and try to anticipate their opponents' actions. This requires a high level of mental acuity and the ability to think critically and make well-informed decisions. In this audiobook, learn valuable information about the game of poker and strategies on how you can win at different poker games.

Do you feel comfortable delivering bad news? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, this book can help!

While their husbands, brothers and sweethearts fought in Europe and their mothers, sisters and friends kept the home fires burning, for the first time, a group of remarkable women took to the skies. They weren't allowed into combat but risked their lives in bad weather and without radios to bring our boys the aircraft they so vitally needed. Employed by the Air Transport Auxiliary, these women were known as 'attagirls'. They proved that women, too, could master Spitfires, Mosquitoes and Hawker Hurricanes, forging a new path in aviation.

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

This is one of the best business books because it dares to talk about things that most other business books are afraid to. Things like what to wear in business, as well as what to do at a networking event and email templates to help gain connections.

The Bet: An Entrepreneur’s All-In Strategy to Win in Business is a one-of-a-kind road map for an entrepreneur's business, filled with inspiring and sometimes funny anecdotes from Jay's own life that show how entrepreneurial endeavors require a certain spirit, drive, and intelligence to make it in the competitive world that is business. True entrepreneurs like Jay will only become motivated by his life, his lessons, and his passion to help others grow.

Your Guide From the Chaos of Traditional Business Practices to the Clarity of Revenue Science In SmartRev, you’ll discover a transformative approach to business that has redefined success for Fortune 500 companies, midsize businesses, and start-ups alike. This isn’t about cutting costs or poaching talent; it’s about aligning your company’s purpose with the needs of your Ideal Buyer and the well-being of your team. “SmartRev is a game changer as it integrates a ‘culture of customer’ with business development activities, which is at the front end of thinking and exactly where ...

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years’ experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how ...

Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This book will provide senior and operational managers, consultants, and business academics with a comprehensive view of emerging Balanced Scorecard practice supported by both business advice and a theoretical foundation.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Making a profit is the most important - some might say the only - objective of a business. Profit measures success. It can be defined simply: Revenues - Expenses = Profit. So, to increase profits you must raise revenues, lower expenses, or both. To make improvements you must know what's really going on financially at all times. You have to watch every financial event without any kind of optimistic filter. This guide will help you analyze your profits, their sufficiency and trend, the contribution of each of your product lines or services to them, and will help you determine if you have the ...

This all-time classic is still perhaps the most prestigious and influential book of strategy in the world, as eagerly studied in Asia by modern politicians and executives as it has been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding the physics, politics, and psychology of conflict.

Imagine being able to approach any woman in any situation. You see, the hottest and best women aren't going to be at a nightclub. You’re going to see her at the grocery store or at the local gas station picking up a coffee. Only a handful of men approach women during the day. This gives you a huge advantage to meeting and dating the most beautiful and amazing women. In this book is real, tried and tested material on how to meet and date women you meet in daily life without coming across as creepy.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Sigue a Kasumi, quien toma el control de las operaciones de la empresa de confitería de su padre. Con ayuda de su mentor y gerente de planeación de negocios, Takeda, formula un plan viable para cambiar el rumbo del negocio, construir confianza entre los actores clave de su empresa y convencer con éxito al CEO para que implemente el plan en toda la compañía. En este libro aprenderás importantes herramientas de análisis de negocios, como FODA y evaluación estratégica, y la manera de aplicarlas en cualquier situación empresarial real.

"Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse." To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slog and "work hard" for every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end.

"Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse." To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slog and "work hard" for every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end.

Struggling with an ingrained negative attitude? There's real hope for you! You can change and become a winner. You can develop the attitude of mind which brings peace, courage, and success.