Strategy Development

The Ultimate Guide To Brand Positioning Written By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award] “Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand ...

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

Higher Probability Commodity Trading takes listeners on an unprecedented journey through the treacherous commodity markets; shedding light on topics rarely discussed in trading literature from a unique perspective, with the intention of increasing the odds of success for market participants. The Author, Carley Garner, is a frequent contributor of commodity market analysis to CNBC’s Mad Money TV show hosted by Jim Cramer. She has also been a futures and options broker, where for over a decade she has had a front row seat to the victories and defeats the commodity markets deal to traders.

Luck is the unsung hero in success. It provides a magnificent edge in life—an unfair advantage—and you need to know how it operates. In Lucky You, psychologist and best-selling author Price Pritchett shows how you play a major role in determining your level of luckiness. He explains the behavioral science behind lucky breaks and provides a 12-step psychological strategy for engineering good fortune into your life.

For more than two thousand years, The Art of War has stood as a cornerstone of Chinese culture, a lucid epigrammatic text that reveals as much about human psychology, politics, and economics as it does about battlefield strategy. The influence of Sun-Tzu's text has grown tremendously in the West in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words.

This book will transform your career! The 40 Best Sales Techniques Ever is packed with the skills, secrets, and tips that top earners use to beat their quota and make more money. Written by Jonathan Jewett, a sales professional who’s spent 20 years selling software to blue-chip companies, this comprehensive guide will equip you with the power to close the big deals, fill your pipeline, sell more to existing customers, and put rocket to the top of the leader board every quarter. Benefits of this book include: Achieve career success with actionable, field-tested sales techniques Learn the ...

Richard Medcalf, an advisor to some of the world’s most accomplished CEOs, reveals the secrets to becoming a more strategic leader, and offers a complete set of strategies to help you elevate your focus. Making TIME for Strategy will radically change how you think about your path to leadership impact, and give you practical tools to move you away from incremental progress and closer to breakthrough results.

No more information dumps! Map It helps you turn training requests into projects that make a real difference. You'll learn how to: Help the client identify what's really causing the performance problem. Determine the role (if any!) of training. Create realistic activities that help people practice what they need to do, not just show what they know. Choose the best format for each activity -- online, projected to a group, on paper, as a small-group activity, over email... Provide each activity at the best time -- in the workflow, available on demand, spaced over time... Let people pull the ...

A Strategy for Daily Living has helped hundreds of thousands of people since its first publication more than 35 years ago. Providing a pragmatic compass for life, full of practical insights and inspirational perspectives, this audiobook will help you find the way to your spiritual and creative potential in the midst of crises, challenges, and pressures of daily life. It will help you to overcome adversity, maximize your performance, and tap into the power of your love to improve relationships at home, on the job, and in the world at large.

Great leaders understand that their team is only as strong as its weakest link. And healthy, nurtured relationships are key in making your team operate as a well-oiled machine. In Relationships 101, John Maxwell offers time-tested principles for connecting with people and building positive working relationships within an organization. The unique, pocket-size format puts straightforward, practical information at your fingertips.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Strategies for Explosive Business Growth How High-Level Leaders Scale With Alignment, Profit, and Legacy in Mind At a certain level, growth isn’t about speed—it’s about substance. In this final volume of her bestselling 7-book series, Executive Book Strategist Candace Sinclair reveals how executive entrepreneurs, C-suite leaders, and seasoned founders can unlock powerful, aligned business growth without sacrificing energy, profit, or purpose. This isn’t just a book about scale. It’s a guide to reimagining success from the inside out. Inside, you’ll discover how to: Stop default-...

Attitude can make or break you and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101.

Everybody forgets things sometimes - from your keys to your lunch date to the name of an acquaintance. According to Dr. Gary Small, the director of the UCLA Center on Aging, much of this forgetfulness can be eliminated easily through his innovative memory exercises and brain fitness program - now available for the first time in a book. Using Small's recent scientific discoveries, The Memory Bible can immediately improve your mental performance.

This comprehensive guide empowers aspiring leaders and professionals to build and leverage a personal board of advisors, offering actionable strategies for mapping out professional growth, applicable insights to career mapping, and real-life examples for accelerated personal and professional growth—who to connect with, what to discuss, and how to map out your career together!

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Discover the Japanese secret to unlocking your purpose, productivity, and passion in life!

Putin's Wars is a timely overview of the conflicts in which Russia has been involved since Vladimir Putin became prime minister and then president of Russia, from the First Chechen War to the two military incursions into Georgia, the annexation of Crimea and the eventual invasion of Ukraine itself. But it also looks more broadly at Putin's recreation of Russian military power and its expansion to include a range of new capabilities, from mercenaries to operatives in a relentless information war against Western powers.