Survival First Aid

”Depending on the situation, a mere one minute delay in response time increases the mortality rate by 1 to 2 percent.” If you've ever felt helpless in assisting someone, whether it's a family member or a stranger, you're not alone. In this life, you can’t count on the favorable odds of having a doctor or EMP nearby 24/7 to save the day. Sooner or later in your life, you will be in a position where it’s life or death. It could be a loved one, a friend, a stranger, or even yourself. The question is, are you prepared?

Some say it's survival of the fittest. What it should be is survival of the prepared...Do you find attractive the idea of living on the edge with only the bare minimum, wanting to experience the ultimate satisfaction that comes from being creative and resourceful in the wild? Essential Bushcraft & Emergency BushCraft is the only survival guide that will equip you with both: Skills to survive any outdoor emergency, and mental strength that will help you stay calm and poised during life-threatening situations.

Former Special Forces soldier Ollie Ollerton passes on all the specialist skills, knowledge and mindset learnt over the course of a life that has experienced some of the world's toughest conditions and most hostile situations: whether that's fending off a wild animal at 10 years-old, serving in the elite Special Forces, or mountaineering in the ice-capped Himalayas. This essential guide meticulously teaches you how to prepare your instincts, ready your mentality and hone your survival skills so that you have the tools and know-how to survive whatever comes next.

We don't want to be added to the statistics in a negative way, but if we don't prepare for these events, we just might. You see, in all these tragic cases, the civilians, the simple people, those who just want to continue living their lives, they are the ones who are always left confused and helpless. And it's not because they weren't informed - we all have access to the news now - so, the problem is not information dissemination.