Sustainable Marketing

In 1979, Dan Morgan, a journalist with the Washington Post, wrote Merchants of Grain, a definitive history of the international grain trade. In the 40 years since Dan’s book was published the grain markets have changed almost beyond recognition. So too have the merchants of grain. Once shadowy figures, grain merchants have now come out of the shadows. Almost everything that you eat or drink today will contain something bought, stored, transported, processed, shipped, distributed or sold by one of the seven giants of the agricultural supply chain. The media often refers to them as the ABCD...

Your Ultimate Guide to Writing, Editing, and Self-Publishing Success Have you dreamed of becoming a self-published author, but felt overwhelmed by the process? Whether you're just starting out or looking to refine your skills, this comprehensive guide is your roadmap to turning your writing aspirations into reality. Packed with expert insights, step-by-step instructions, and actionable strategies, this book is designed to help you transform your ideas into a professionally polished eBook—and get it in front of the readers who will love it. Learn the Essentials of Crafting an Engaging ...

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Are you one of millions of people losing regular income while having to stay at home? Would you like to make money quickly while isolated at home or waiting until the crisis ends? Do you want to know why most of the 57 million US freelancers do not want to return to 9-5 jobs? Have you ever dreamed of taking that leap in your life to become a successful entrepreneur? If you answered yes to any of these questions, then I can help you. Why me? I have had the same dreams as you have, and before this current crisis, I made that leap to start my own online business. Online livelihoods are a ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

Introducing "The Complete Beginner's Guide to Starting Your Own Window Cleaning Business" - your one-stop resource for launching a successful and eco-friendly window cleaning venture! This comprehensive guide takes you step-by-step, from identifying your niche to executing intelligent business strategies, empowering you to build a thriving window cleaning empire. In the modern world where sustainability is imperative, learn how to focus on environmentally friendly cleaning solutions in Chapter 1. Navigate through the essentials of a robust business plan, licensing, and legal requirements to...

Unlock the secrets of thriving in today’s dynamic global environment with "Global Markets Unlocked," the definitive guide for investors seeking to navigate the diverse and complex landscape of emerging markets. If you’re looking to broaden your investment horizons and capitalize on the next wave of economic growth, this book is your compass. Step into the world of emerging markets, where opportunities and challenges abound. Understand not just the what, but the why—why emerging markets are not to be overlooked by savvy investors and what risks and rewards they present. "Global Markets...

Introducing "Soap Making as a Business," the comprehensive, step-by-step guide to launching and scaling your very own artisanal, vegan soap empire! We're excited to reveal the ultimate roadmap to transform your passion for crafting delightful, eco-friendly soaps into a thriving, sustainable business. Embrace your entrepreneurial spirit as you dive into the world of handmade vegan soaps, starting with Chapter 1: Discovering Your Niche. From there, you'll explore the myriad benefits of vegan soaps before delving into ingredient sourcing and mastering essential soap-making techniques. But it ...

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Introducing "Firewood Entrepreneur," an all-encompassing guide to establish, grow, and sustain your very own firewood business! Savvy entrepreneurs, outdoor enthusiasts, and those looking to tap into a lucrative industry – this eBook is the answer you've been seeking. Embarking on this page-turning journey, you'll dive into the world of firewood, learning the ins and outs of the industry (Chapter 1) and identifying your target market (Chapter 2). Discover the secrets to choosing your niche and embracing sustainable firewood production (Chapter 3), while also exploring specialty wood types...

Dive into the captivating world of economic booms and their impact on consumer behavior with Riding the Wave, your ultimate guide to understanding and thriving in periods of prosperity. This insightful eBook takes you on a journey through the heart of booming economies, unraveling the mysteries of growth, consumer psychology, and market trends. Begin your adventure by exploring the essence of economic booms and their historical patterns, laying the groundwork for deeper insights into consumer behavior. Discover how the psychology of abundance shapes spending habits and how increased incomes...

Transformative Markets is a book about a better, healthier, more prosperous future for all. Its premise is that the markets we use every day must become powerhouses for driving innovative and sustainable goods and services. Perhaps no time in history have we faced a reckoning like we face today. The Covid-19 pandemic has shown the fragility of the global markets and the razor’s edge of basic survival far too many people live on every day.

Attention all farmers, hobbyists or aspiring agricultural enthusiasts! Are you looking to turn your small farm into a thriving and sustainable business? Look no further! Introducing "The Small Farm Handbook", your ultimate guide to sustainable farming, written by experts in the field to help you achieve your farming goals. From the ground up, this handbook will take you through every step of the process, starting with an introduction to sustainable farming practices. You'll learn about the importance of determining your goals and objectives for your farm and how to create a comprehensive ...

A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage. Honor System Marketing tells how to adapt honor marketing to fit your own needs and capacities. Mcpherson details how to avoid common pitfalls, manage finances, and maintain a sense of optimism. This book shows how honor system marketing can become an ...

Discover a world where golden grain rules and resilience is the thread that weaves through every aspect of life. "Golden Harvests" is a compelling tapestry that offers a vivid, intimate exploration of wheat farming in the majestic landscapes of Montana. This book invites readers to embark on a profound journey through the amber waves that define not only a place but the backbone of an industry. Step into the vast wheat fields of Montana and unearth the untold stories of the men and women who nurture these plains. Witness the splendor of "The Heartland Canvas," where the Earth's rhythms ...

¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.

Unlock the secrets to thriving in today's fast-moving economy with "Small Business Success in High-Growth Times." This eBook is a roadmap for entrepreneurs ready to scale their ventures in the most promising sectors. Dive into every stage of growth, from identifying niche markets in the technology landscape to streamlining operations and securing funding. Start your journey in Chapter 1 by understanding the mindset required to navigate high-growth economic environments. Discover how to identify and seize opportunities in emerging tech sectors by evaluating industry trends and leveraging ...

Discover the limitless potential of e-commerce with 'Casting Wealth,' a pioneering eBook that serves as a comprehensive guide to building a robust online empire. From raw beginners to seasoned entrepreneurs, this guide is designed to provide everyone with in-depth knowledge on the dynamics of e-commerce and passive income. The book begins by familiarizing you with the realm of e-commerce and the powerful concept of passive income, setting a solid foundation upon which you can build your business. It then dives into the significance of choosing the correct niche and equips you with ...

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

In the fast-paced digital landscape of 2025, businesses must evolve or risk obsolescence. Lights, Camera, Profits! serves as an essential guide to mastering the latest digital trends and technologies crucial for growth and competitiveness. The book highlights five key areas vital for business success: harnessing Artificial Intelligence to streamline operations and personalize customer interactions, embracing hyper-personalization to ensure marketing resonates deeply, leveraging short-form video content across platforms like YouTube Shorts, Instagram Reels, and TikTok to captivate audiences,...