Sustainable Marketing

This book is on a mission to save the planet. According to Yale Environment 360, "Human activities are causing an alarming decline in biodiversity that is endangering food security, clean water, energy supplies, economies, and livelihoods." Raising and marketing heirloom vegetables provides a viable solution to that problem. This book makes the case that heirlooms are vital to the planet and that heirlooms can increase a small farm's profitability. This book details 15 reasons why heirlooms are superior to modern scientifically engineered vegetables, how to brand heirloom produce, and 22 ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

Invest Wisely and Make a Positive Impact with Sustainable and ESG Investing! Unlock the potential of your investments while contributing to a better world with The Green Investor: A Guide to Sustainable and ESG Investing. This comprehensive guide empowers both novice and seasoned investors to incorporate Environmental, Social, and Governance (ESG) criteria into their investment strategies, ensuring that your financial growth supports a sustainable and equitable future.What You’ll Learn in This Book: Foundations of ESG Investing: Gain a solid understanding of ESG investing principles and ...

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

Are electric vehicles really failing, or is something else going on? Just a few years ago, EVs seemed destined to revolutionize transportation. Tesla became a household name, governments offered massive incentives, and automakers invested billions. Yet by 2024, headlines declared "EV euphoria is dead." Ford postponed $12 billion in EV investments, GM slashed production targets, and Volkswagen cancelled a $2 billion factory. What really happened? This comprehensive analysis cuts through the hype and misinformation to reveal the truth behind the apparent EV decline. Based on industry data, ...

Discover a world where golden grain rules and resilience is the thread that weaves through every aspect of life. "Golden Harvests" is a compelling tapestry that offers a vivid, intimate exploration of wheat farming in the majestic landscapes of Montana. This book invites readers to embark on a profound journey through the amber waves that define not only a place but the backbone of an industry. Step into the vast wheat fields of Montana and unearth the untold stories of the men and women who nurture these plains. Witness the splendor of "The Heartland Canvas," where the Earth's rhythms ...

Calling all North Carolina poultry farmers and enthusiasts! Get ready to embark on the ultimate guide to mastering the art of chicken farming in the Tar Heel State. "The Carolina Cluck" is the definitive e-book for anyone seeking to flourish in the poultry industry amidst the unique Southern climate. This comprehensive guide unveils a treasure trove of insider knowledge that’s crucial for your farm's success. From grasping the nuances of seasonal weather changes and its direct effects on chicken health to adapting breeding cycles to NC’s distinctive climate, this book is brimming with ...

Dive into the world of New Mexico pecans with "The Pecan Promise," an essential guide that offers a deep exploration of pecan farming that is as enriching as it is educational. From the orchard-scented breezes of New Mexico's lush valleys to the crunch of a fresh pecan, this eBook encapsulates the heart and soul of one of the state's treasured agricultural gems. Immerse yourself in the history and influence of pecan farming within New Mexico, learning how this industry has shaped the landscape and culture of the region. Understand the climatic nuances that make New Mexican pecans a ...

In 1979, Dan Morgan, a journalist with the Washington Post, wrote Merchants of Grain, a definitive history of the international grain trade. In the 40 years since Dan’s book was published the grain markets have changed almost beyond recognition. So too have the merchants of grain. Once shadowy figures, grain merchants have now come out of the shadows. Almost everything that you eat or drink today will contain something bought, stored, transported, processed, shipped, distributed or sold by one of the seven giants of the agricultural supply chain. The media often refers to them as the ABCD...

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

Step into the intricate world of belt merchandising with "Belt It Out," the ultimate guide to mastering the art of pricing in the competitive accessory marketplace. This groundbreaking eBook unveils the strategies and psychological underpinnings that can make or break your belt business. Whether you're an established retailer, a budding entrepreneur, or simply intrigued by the subtleties of market dynamics, this read will equip you with the knowledge to not just survive, but thrive. Dive into the foundational understanding of belt market dynamics, exploring the evolution of retailing and ...

Introducing Hair Extensions 101, your comprehensive and engaging guide to launching a successful and thriving hair extension business. This power-packed eBook equips you with the knowledge, techniques, and invaluable insights to stay ahead in this fiercely competitive industry. Discover the secrets of the hair extension world and watch your dreams turn into a profitable reality! Are you an aspiring entrepreneur looking to find your niche in the booming hair extension market? Look no further! Hair Extensions 101 covers everything – from specializing in clip-in hair extensions and catering ...

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Are you ready to unveil the secrets of a thriving and profitable niche in the heart of Pennsylvania? "Fungi Fortunes in the Keystone State" is a comprehensive guide that will transform your curiosity about exotic mushrooms into a flourishing business. Embark on a journey with this pivotal eBook that invites you into the enchanting world of gourmet mushrooms—a realm where rarity meets demand and where the earthy whispers of the forest floor can translate into the cha-ching of registers. Without delving into a specific page count, rest assured that every chapter is meticulously crafted to ...

Dive into the lucrative world of commercial tuna fishing with "Reeling in Success" - your ultimate guide to establishing and scaling a thriving business in the highly competitive tuna industry. This groundbreaking eBook is your golden ticket to mastering every aspect of the commercial fishing trade and navigating the path to success with confidence and skill. Structured into 30 comprehensive chapters, "Reeling in Success" offers valuable insights and detailed instruction on everything you need to know to conquer the industry. Whether you're a seasoned professional or a novice fisherman, our...

If you’re tired of building a business that looks good but feels exhausting, The Slow Hustle is your permission slip to do things differently. This is not another high-performance productivity manual. It’s a business book for the sensitive, the intentional, the boundary-aware, and the quietly ambitious. For the people who want to grow something meaningful — but don’t want to burn out doing it. Author Eliot Sage offers a steady, soul-deep reimagining of what it means to succeed — without selling your values, overextending your body, or pretending to be louder than you are. Inside, ...

Why do so many farm businesses struggle to survive, let alone thrive? It’s because they don’t make clear strategic choices that reward them with a competitive advantage. Instead, most entrepreneurs start with a boilerplate business because they think they're supposed to. Boilerplate business plans offer little help in guiding strategic choices that determine if your business thrives or dies.

Unlock the secrets of thriving in today’s dynamic global environment with "Global Markets Unlocked," the definitive guide for investors seeking to navigate the diverse and complex landscape of emerging markets. If you’re looking to broaden your investment horizons and capitalize on the next wave of economic growth, this book is your compass. Step into the world of emerging markets, where opportunities and challenges abound. Understand not just the what, but the why—why emerging markets are not to be overlooked by savvy investors and what risks and rewards they present. "Global Markets...