Sustainable Marketing

Step into the future of inner peace with "Flowing Forward." This new eBook serves as your essential guide in riding the ebb and flow of the increasingly technological yoga industry. "Flowing Forward" provides an integral look at contemporary trends of yoga, delving into the undeniable impact of technology on the time-honored discipline. Harness the power of change, and let this book guide you through the transformation industry trends, all while keeping the tranquility at the heart of the yoga practice intact. Prepare for a comprehensive journey that elevates professionals to adapt to ...

Are you one of millions of people losing regular income while having to stay at home? Would you like to make money quickly while isolated at home or waiting until the crisis ends? Do you want to know why most of the 57 million US freelancers do not want to return to 9-5 jobs? Have you ever dreamed of taking that leap in your life to become a successful entrepreneur? If you answered yes to any of these questions, then I can help you. Why me? I have had the same dreams as you have, and before this current crisis, I made that leap to start my own online business. Online livelihoods are a ...

Dive into the rich tapestry of Northern Commerce, where tradition meets the modern market in an engaging blend of wisdom and practicality. This powerful eBook addresses the heart and soul of cultural entrepreneurship, focusing on the intricate Inuit craftsmanship that has stood the test of time. From the pristine landscapes of the North comes an artisan tale of survival, creativity, and business ingenuity. Begin your journey with a tribute to the ancestral heritage and skilled artistry of Inuit culture, exploring how these principles can shape successful enterprise in today's dynamic ...

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

The real estate industry is a unique industry. You can earn a real estate license, but it will not teach you how to sell real estate. No one knows how to sell real estate as the result of attending real estate school. Agents need to know how to operate their own business, and they need to develop a business plan based on the market they want to serve. It's also your responsibility to educate yourself on the latest trends in your local community and the technology you can use to reach that community. This audiobook will help.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

In an era marked by rapid economic shifts and intense market volatility, "Property and Progress: Steering Real Estate Through Economic Uncertainty" emerges as an essential guide for real estate professionals seeking to navigate the complexities of the industry. Authored by experts with deep insights into real estate dynamics, this book offers a comprehensive exploration of the challenges and opportunities that define the modern real estate landscape. Structured into ten insightful chapters, the book delves into critical topics such as the economic factors influencing real estate, the impact...

Transformative Markets is a book about a better, healthier, more prosperous future for all. Its premise is that the markets we use every day must become powerhouses for driving innovative and sustainable goods and services. Perhaps no time in history have we faced a reckoning like we face today. The Covid-19 pandemic has shown the fragility of the global markets and the razor’s edge of basic survival far too many people live on every day.

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

In the fast-paced digital landscape of 2025, businesses must evolve or risk obsolescence. Lights, Camera, Profits! serves as an essential guide to mastering the latest digital trends and technologies crucial for growth and competitiveness. The book highlights five key areas vital for business success: harnessing Artificial Intelligence to streamline operations and personalize customer interactions, embracing hyper-personalization to ensure marketing resonates deeply, leveraging short-form video content across platforms like YouTube Shorts, Instagram Reels, and TikTok to captivate audiences,...

Ignite! is about sparking a successful, scalable, and sustainable business and maintaining that spark to ensure long-term success. If you seek to transform your business perspective and unlock growth opportunities, Ignite! is your indispensable guide.

This is the second edition of the book: "Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact. This book is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. This second edition has 23 chapters including 8 new ones focused on pricing, pricing research, and the monetization process. This book is not just a guide, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive but interconnected. It is an essential read for those ready to ...

One of the key themes of the audiobook is showcasing how "effective" leadership resulted in billions earned and how "ineffective" leadership resulted in missed opportunities and disaster. In Secret Stories of Leadership, Growth, and Innovation, entrepreneur David Radlo follows up the 11 principles of leadership, growth, and innovation found in his first book, The Principles of Cartel Disruption, and adds a 12th secret and hidden key principle.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Acclaimed business leaders Mitch Little and Hendre Coetzee share their decades of expertise in this innovative guidebook focused on helping you succeed in the sales force. The sales world will continue to undergo dramatic changes. New strategies and methods are essential, but they require the right mindset. Shiftability lays the necessary mental groundwork sales professionals need in order to implement these changes in methodology and thrive in a new environment.

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.

"Decarbonization for Marketing Company Owners: A Guide to Sustainable Practices" by Iman Nasser is a comprehensive guide to help marketing companies adopt sustainable practices and reduce their carbon footprint. In this book, Nasser emphasizes the importance of decarbonization for marketing companies, and outlines the various strategies that can be employed to achieve this goal. The book covers the basics of decarbonization, including the definition of decarbonization, the types of carbon emissions, and why decarbonization is important for businesses. It then goes on to explore the ...

Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?