Technology Business

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

Steven Johnson, an acknowledged best-selling leader on the subject of innovation, gathers essays, interviews, and cutting-edge insights from exciting field leaders. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former chief software architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

Even though you have no prior knowledge about AI, this guide will let you explore the world of AI and how you can leverage the technology to improve decision-making, enhance efficiency, and boost sales—all while reaching out to more customers.

While an uninterrupted life, free of misfortune may sound wonderful, it is in the challenge, in the change, that we learn the greatest lessons. This book has been written with 51 years of personal life experiences, and an overlay of close to 30 years of professional subject matter expertise in managing the continuance of business operations across the globe, come rain...or shine. Both aspects have resulted in significant lessons learned...stories of continuity and resilience.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

"A FUNNY, HARD-HITTING, SYSTEMS-THINKING APPROACH TO BUSINESS & IT!" Most books: Here's *my* opinion on how to do technology. UNF*CK IT!: Here's a process to analyze your Business & IT and to apply systems-thinking & continuous improvement methodologies to improve your business-technology alignment. A PG-rated rewrite of the author's first title, UNSUCK IT keeps all of the humor and pop-culture references but none of the language that would make a sailor blush. UNSUCK IT! presents a comprehensive, systematic plan to improve IT performance, Business-IT alignment, & reduce IT costs. Using six...

Today's leaders are expected to reduce costs, increase productivity, drive innovation, and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Leading IT Transformation describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment.

Best-selling author and lifestyle design expert Jonathan Green is finally ready to share the blueprint he used to escape the prison of poverty, debt, and office politics that still hold so many people imprisoned. He's not content with just sharing a few ideas - instead this traveling renegade is taking aim at every roadblock that keeps people from achieving their goals.

As the chief strategy officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets.

An innovation expert illuminates why your power to make a difference is no longer bound by your status. In The Power of Onlyness, Nilofer Merchant, one of the world's top-ranked business thinkers, reveals that we have now reached an unprecedented moment of opportunity for your ideas to "make a dent" on the world.

With straightforward and easy-to-understand guidance, this book will help you tackle the social media platform that’s not just for kids. TikTok is a very useful and powerful tool that’s easy to use. Do you own a business and want to increase your customer base? TikTok is one of the best social media platforms for marketing to a wide demographic population.

Embark on a transformative journey with "Guardians of Integrity," a strategic blueprint meticulously crafted for C-Suite executives and Compliance leaders navigating the complexities of modern business. In this invaluable guide, Matej Pollick draws upon a wealth of real-world experiences, ethical philosophy, and insights from the forefront of business literature. This book transcends the conventional boundaries of leadership literature, offering a seamless integration of integrity, ethics, and compliance standards tailored for organizations of all sizes. Through practical examples and ...

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

In The Practice of Happiness, John Kehoe takes us on his personal journey to the most remote corners of India, Australia, Africa, and North America as he seeks to unlock the ultimate mystery of happiness. His surprising discoveries comprise a thoroughly engaging, anecdote-rich narrative sure to inspire those who seek happiness in their own lives.

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

Since the publication of his first book Hacked Again, Scott Schober has dedicated himself to educating anyone who would listen by telling his own story of being hacked in the hope that others can learn from his own mistakes. Now, joined by his brother Craig, the two have set their sights on the biggest target of all: small businesses. Throughout Cybersecurity Is Everybody's Business, Scott and Craig contextualize the impact of these cyber attacks on your small business and daily lives to provide expert insight and a plan of attack for fending off future security breaches.

Artificial Intelligence Unleashed is the ultimate guide for entrepreneurs ready to embrace the transformative power of AI. This comprehensive book demystifies artificial intelligence, breaking it down into actionable strategies that you can implement in your business—no technical expertise required. Whether you're a startup founder or a seasoned business owner, this book empowers you to harness AI for innovation, growth, and success.

A new edition of the number one book in the human computer interaction field! This book seeks to chart the technology-fueled changes taking place in the field of corporate governance and describes the impact these changes are having on boards and the enterprises they govern. It also describes what the future could look like once companies truly embrace the power of technology to change governance. Additionally, this book will provide a set of "suggested action steps" for companies and their boards focused on ways they can leverage technology tools to enhance governance immediately.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.