Technology Business

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Human Design is the next evolution after Myers-Briggs, the Enneagram, and other innovative profiling systems. Whether your field is psychotherapy, recovery, coaching, or healing arts, and whether your clients are individuals, couples, families, or business teams, Understanding Your Clients through Human Design will empower your work and call you to reconsider how you approach people. Inspire your practice with this groundbreaking and accessible approach and take your work to the next level!

Obtenga ventajas competitivas y proteja el éxito de su negocio con IA. Logre nuevos éxitos comerciales con Multiplicador de ganancias de IA, su guía para aprovechar el poder de las aplicaciones de IA y los chatbots como ChatGPT y Claude. En este recurso esencial, descubrirá cómo los empresarios y propietarios de empresas digitales más innovadores de la actualidad utilizan la IA para transformar las operaciones, aumentar la productividad y hacer crecer las ventas.

Projects require managers, but programs warrant maestros. Tasked with overseeing multiple project teams and thousands of activities, program managers have one of the most challenging jobs in the market. Too many overburdened managers are leaving otherwise great jobs, even the field entirely, because they haven’t equipped themselves with the right tools in hand to take on this complex but fulfilling job. How to Manage Complex Programs explains the ins and outs of program management and provides concrete and effective techniques for structuring deliverables, workflow, and staffing.

Are you a homesteader looking to turn your passion into profit? Look no further than "The Homestead Entrepreneur," the ultimate guide to building a successful business on the farm. In this comprehensive eBook, you'll find everything you need to know to turn your homesteading dreams into a reality. From finding your niche to scaling your business, we got you covered. In Chapter 1, you'll learn how to transition from homesteading to entrepreneurship and start laying the foundation for your business. Chapter 2 dives into identifying profitable areas of homesteading, so you can focus on what ...

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Let Go is Pat Flynn's touching memoir about overcoming adversity through a commitment to pursuing your own path. Pat's story chronicles the extreme highs and lows he faced as an ambitious and hardworking architect. When his luck was down, Pat turned away from the expected path and built his own through perseverance, investment in self, and a devotion to helping others.

This is the first reference book on intelligent automation (IA). Also called hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole.

INTRODUCTION: “You have to learn the rules of the game. And then you have to play better than anyone else. --------Albert Einstein To simply put, leverage in business during this digital transformation era involves the deployment of technology, platforms, and digital strategies to achieve exponential growth and efficiency with relatively minimal input compared to traditional business models. In my other book on: “DIGITAL ENTREPRENEURSHIP SKILLS FOR THE 21ST CENTURY ENTREPRENEURS”, I narrated my social business ordeal from total obscurity from 1997 to 2014. For a period of almost 17 ...

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.

An official ITIL® Licensed product, ITIL® Foundation Essentials is a distillation of critical information - no waffle or padding; just exactly what you need to understand how to pass the ITIL Foundation exam. Created for self-study candidates, ITIL community training delegates, itSMF/BCS members, and V2 Foundation Certificate holders who have yet to take an upgraded exam, this pocket guide is fully aligned with the ITIL 2011 core volumes.

Unlock the Future: The Complete AI Advantage CollectionAre you ready to harness the transformative power of Artificial Intelligence (AI) to stay ahead in a rapidly evolving world? The Complete AI Advantage Collection combines three essential guides—The Essential Beginner’s Guide to AI, The AI in Business Advantage, and Master ChatGPT Effortlessly—to give you the tools, strategies, and confidence to navigate and thrive in the age of AI.

The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment.

Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Master the art of AI prompts and unlock your potential. This essential guide transforms how you interact with AI, whether you're an entrepreneur, writer, marketer, or tech enthusiast. Learn to harness AI tools like ChatGPT, Claude, and Midjourney to elevate productivity, creativity, and efficiency.

Operations and Supply Chain Management is the heart of a business, encompassing the skill sets, tools, and techniques for creating and delivering products and services. It involves designing, operating, and continuously improving systems that create and deliver an enterprise's offerings, transforming inputs into finished goods for customer delivery. This book on Operations and Supply Chain Management (OSCM) is organized, and the content is structured around key concepts, strategies, and historical context. The chapter layout aims to guide the reader through the intricacies of OSCM, from ...