Technology Strategy

Fighting Phishing: Everything You Can Do to Fight Social Engineering and Phishing serves as the ideal defense against phishing. Unlike most anti-phishing books, which focus only on one or two strategies, this book discusses all the policies, education, and technical strategies that are essential to a complete phishing defense.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do.

Soon, there will be a global race to build autonomous operations. Businesses and organizations without autonomous operations simply will not be able to compete with those that do because autonomy is the ultimate competitive advantage. Crypto is the mechanism that will accrue value from being the infrastructure for the next digital financial revolution. Crypto Asset Investing in the Age of Autonomy lays out a case that we've begun a new technological revolution similar to the Internet Age of the 1990s.

This book, titled The Cryptocurrency Shifters: Learn How To Start Trading In Cryptocurrency World is designed and written from the ground up to help understand the fundamentals of what constitutes "cryptocurrency" and how you can dominate the trades market by exploring this revolutionary new sector.

Is your business ready for the next recession?Don't wait until it's too late to prepare for the inevitable economic downturn. Our comprehensive eBook takes you through the 20 essential steps to protect your business and thrive during challenging times. From understanding the economic landscape to developing a leaner business model, our expert advice and actionable tips will help you recession-proof your company and stay ahead of the curve. You'll learn how to analyze previous recessions and evaluate your company's vulnerability, as well as how to identify opportunities and implement cost-...

In 2019, after extensive conversations with clients, students, and protégés, I decided to write a book with an emphasis on enterprise modernization and digital transformation. My goal was simple yet profound: to provide essential guidance, innovative ideas, and actionable insights for Enterprise Architects managing the complexities of enterprise modernization initiatives. These initiatives aim to transform chaos into coherence, enabling organizations to thrive in an ever-evolving business and technology landscape. Fast forward five years, and it is clear that the landscape has shifted ...

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

What if the most powerful business asset you’ll own isn’t your team, your technology, or even your intellectual property—but your prompts? In “Prompt to the Future,” Daniel Kim reveals how AI frameworks are fundamentally reshaping innovation and business. Through vivid personal experiences—from late-night epiphanies with AI-generated music to building Meteor, an AI-powered book creation platform—Kim demonstrates why we’re experiencing nothing less than “the end of innocence” in our relationship with technology. This isn’t another cautionary tale about AI replacing ...

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

“Bill Holstein’s gripping reporting on the extent of China’s incursion into American commerce, culture, education and politics is so alarming that if you put this book under your pillow it would keep you up all night. A must read for everyone to understand the just below-the-surface asymmetric war China is relentlessly waging against the largely-unsuspecting United States.” —Allan Dodds Frank, an Emmy and Loeb Award-winning business investigative journalist. “The supreme art of war is to subdue the enemy without fighting. —Sun Tzu, author, The Art of War The challenge is this:...

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

“How do I make my user stories smaller?” “What is the right size for a user story?” “What is the difference between an Epic and a Story? And where do Tasks and Sub-Tasks fit in?” Allan Kelly found himself answering these questions, and similar ones, again and again so...he sat down to write the answers and this book was born.

This book will open your eyes to the pitfalls of perception, and help you build a foundation for trust that elevates organizational performance... so you can make your data and AI initiatives succeed where others fail. Data, Strategy, Culture & Power is a must-listen for anyone who works with (or uses) data, analytics, and AI in today's complex organizations.

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world's most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources.

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

Artificial intelligence (AI) is on the verge of disrupting every domain of human existence. What does that mean for your business? Everything. Building on the power of AI is the factor that will determine success or failure in the very near future - and this in-depth guide from the man who designed the AI system that famously won Jeopardy provides everything you need to be a leader in this revolution.

Calling all entrepreneurs! Starting a business is an exhilarating journey filled with potential success. Yet, the task of crafting a brand and marketing strategy from scratch can be daunting. That's why I'm here to introduce you to your new ally in the world of marketing: ChatGPT. In this engaging audiobook, I'll lead you through marketing essentials, empowering you to stand out.

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...

This National Cybersecurity Strategy audiobook details the comprehensive approach my administration is taking to better secure cyberspace and ensure the United States is in the strongest possible position to realize all the benefits and potential of our digital future.