World Strategy

Heiress to the nearly 40-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the 14th wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At 94, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.

Secrets of Encirclement Warfare: A Gripping Exploration of the Intersection of Land and Air Power Imagine being surrounded by enemy forces, with limited supplies and no clear escape route. This is the harsh reality of encirclement warfare, a tactic that has been used to devastating effect throughout history. From the frozen tundras of World War II to the jungles of Vietnam, encirclement has proven to be a game-changer on the battlefield. In this fascinating and deeply researched book, we delve into the world of encirclement warfare, exploring the successes and failures of this complex and ...

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

On September 17, 1944, General Kurt Student, the founder of Nazi Germany's parachute forces, heard the groaning roar of airplane engines. He went out onto his balcony above the flat landscape of southern Holland to watch the air armada of Dakotas and gliders, carrying the legendary American 101st and 82nd Airborne Divisions and the British 1st Airborne Division. Operation Market Garden, the plan to end the war by capturing the bridges leading to the Lower Rhine and beyond, was a bold concept, but could it have ever worked? The cost of failure was horrendous, above all for the Dutch.

On July 10, 1943, the largest amphibious invasion ever mounted took place, larger even than the Normandy invasion 11 months later: 160,000 American, British, and Canadian troops came ashore or were parachuted onto Sicily, signaling the start of the campaign to defeat Nazi Germany on European soil. Operation HUSKY, as it was known, was enormously complex, involving dramatic battles on land, in the air, and at sea. Yet, despite its paramount importance to ultimate Allied victory, and its drama, very little has been written about the 38-day Battle for Sicily.

21 Business and marketing lessons is inspired by the streets of Pattaya, one of the world’s largest red light districts. People are either fascinated, excited or repulsed by the concept of prostitution, especially when it comes to extreme places like Pattaya. Once you get passed any initial judgement or emotional reaction there is actually a lot to learn. As an international author and speaker on the topic of business, Leon was invited to speak at an event held in this notorious red-light area. Most people are shocked or amazed by this city. As a business man, and a lifetime student of ...

At the start of World War II, the US Army had two cavalry divisions - and no mountain troops. The German Wehrmacht, in contrast, had many well-trained and battle-hardened mountain divisions, some of whom by 1943 blocked the Allied advance in the Italian campaign. Starting from scratch, the US Army developed a unique military fighting force, the 10th Mountain Division, drawn from the ranks of civilian skiers, mountaineers, and others with outdoor experience.

Forex is the world's largest and most liquid financial market. The 24-hour operation highlights global economic interconnectedness. A single example. Many foreign currency markets are spread over this massive business. All have different objectives and attract other players, from large banks to small merchants.

Command of the oceans was crucial to winning World War II. By the start of 1942 Nazi Germany had conquered mainland Europe, and Imperial Japan had overrun Southeast Asia and much of the Pacific. How could Britain and distant America prevail in what had become a "war of continents"? In this definitive account, Evan Mawdsley traces events at sea from the first U-boat operations in 1939 to the surrender of Japan. He argues that the Allied counterattack involved not just decisive sea battles, but a long struggle to control shipping arteries and move armies across the sea.

Power in the modern world—military, economic, geopolitical—is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. In Chip War economic historian Chris Miller recounts the fascinating sequence of events that led to the United States perfecting chip design, and how faster chips helped defeat the Soviet Union (by rendering the Russians’ arsenal of precision-guided weapons obsolete).

Drawing on decades of firsthand experience as a foreign correspondent and military embed for The Atlantic, as well as encounters with preeminent realist thinkers, Kaplan outlines the timeless principles that should shape America's role in a turbulent world: a respect for the limits of Western-style democracy; a delineation between American interests and American values; an awareness of the psychological toll of warfare; a projection of power via a strong navy; and more.

On June 6, 1944, 150,000 Allied troops landed on the beaches of Normandy and suffered an astonishingly low rate of casualties. A stunning military achievement, it was also a masterpiece of trickery. Operation Fortitude, which protected and enabled the invasion, and the Double Cross system, which specialized in turning German spies into double agents, tricked the Nazis into believing that the Allied attacks would come in Calais and Norway rather than Normandy.

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In the early morning hours of June 6, 1944, a small detachment of British airborne troops stormed the German defense forces and paved the way for the Allied invasion of Europe. Pegasus Bridge was the first engagement of D-day, the turning point of World War II. This gripping account of it by acclaimed author Stephen Ambrose brings to life a daring mission so crucial that, had it been unsuccessful, the entire Normandy invasion might have failed.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

Seventy years ago, more than 6000 Allied ships carried more than a million soldiers across the English Channel to a 50-mile-wide strip of the Normandy coast in German-occupied France. It was the greatest sea-borne assault in human history. The code names given to the beaches where the ships landed the soldiers have become immortal: Gold, Juno, Sword, Utah, and especially Omaha, the scene of almost unimaginable human tragedy.

The biggest lie in history is about to be shattered. UFOs are real. In late June of 1947, three extraterrestrial craft were downed outside Roswell Air Force Base. Many more followed, revealing dozens of ET species and a Rosetta Stone to a new physics, an energy generation and propulsion system responsible for interstellar space travel. This new system could have easily replaced oil, gas, coal, and nuclear plants - and with them, the entire geopolitical and economic order on our planet. But a cabal of bankers, the military-industrial complex, and Big Oil stopped it.

The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.