World Strategy

Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In modern capitalism, value extraction is rewarded more highly than value creation: the productive process that drives a healthy economy and society. From companies driven solely to maximise shareholder value to astronomically high prices of medicines justified through big pharma's 'value pricing', we misidentify taking with making, and have lost sight of what value really means.

Monopoly X is the fascinating true story of what is arguably the most unusual and daring secret operation of World War II. The masterminds at England’s top-secret MI-9, and later America’s MIS-X, created a special version of the popular game, hiding tools, maps, and money within game boards—delivered by an unwitting Red Cross—to captured Allied servicemen held at gunpoint behind barbed wire in German prison camps. This ingenious and complex plot, dubbed “Monopoly X,” was never discovered by the Nazis and led to successful Allied breakouts.

When the 1st Marine Division began its invasion of Peleliu in September 1944, the operation in the South Pacific was to take but four days. In fact, capturing this small coral island in the Palaus with its strategic airstrip took two months and involved some of the bloodiest fighting of the Second World War in the Pacific.

In spring of 1953, newly elected President Eisenhower sat down with his staff to discuss the state of American strategy in the Cold War. America, he insisted, needed a new approach to an urgent situation. From this meeting emerged Eisenhower's teams of "bright young fellows", charged with developing competing policies, each of which would come to shape global politics.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

Known as the "beautiful game," soccer is the world's most popular sport, crossing borders and language barriers to entertain billions. But underneath it all - the raucous fans in the stadiums; the beloved players; and FIFA, the international governing body with a membership of 209 national associations - is a scandal that threatens to make soccer the ugliest sport in the world. Filled with headline-making revelations, The Big Fix is a must-hear for soccer fans and true crime aficionados.

Nasty, brutish, and short. This is the way English philosopher Thomas Hobbes described the living conditions into which humans inevitably fall without a strong, central authority. However, Hobbes would agree that living under a brutal dictator could lead to the same conditions. This exciting new book from historian Michael Rank looks at the lives and times of the worst dictators in history.

In a compilation of fascinating stories, Dr. Jim Webb shares a view of visionary leaders who defied the odds to create extraordinary, lasting results in diverse environments. While guiding listeners on a journey through some of the world’s finest institutions and the influencers who produced and directed radical improvements, he shines a light on a variety of these exceptional leaders. Innovators Who Changed the World profiles the history of those who created, built, and guided organizations and people through transformation and changed the world in the process.

Once, I believed success came from tireless effort and chasing every opportunity. But as jobs came and went, a revelation dawned: the work landscape had transformed without my notice. But rather than despair, I found strength in faith and a strategy for this new world. This book unveils that strategy.

Did you know blockchain is directly responsible for the furry of investment that surrounded Bitcoin, which saw a maximum price of over $20,000 at year’s end of 2017 and $7,000 in mid 2018? While you may not have heard much about blockchain technology yet, you can rest assured that the certain key industries already have blockchain fever and it's spreading. 2018 is going to be the year that blockchain comes out from the shadows in its own right, which means if you want to be on the cutting edge of the next big thing then this is the book you have been waiting for.

Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

While their husbands, brothers and sweethearts fought in Europe and their mothers, sisters and friends kept the home fires burning, for the first time, a group of remarkable women took to the skies. They weren't allowed into combat but risked their lives in bad weather and without radios to bring our boys the aircraft they so vitally needed. Employed by the Air Transport Auxiliary, these women were known as 'attagirls'. They proved that women, too, could master Spitfires, Mosquitoes and Hawker Hurricanes, forging a new path in aviation.

No previously published work examines General Henry H. “Hap” Arnold’s role in depth during the Pacific War of 1944-1945, in the context of planning for the destruction of Japan. In this new study, Herman S. Wolk, retired Senior Historian of the U.S. Air Force, examines the thinking of Hap Arnold, Commanding General, Army Air Forces (AAF), during World War II. Specifically, Wolk concentrates on Arnold’s leadership in crafting the weapons, organization, and command of the strategic bombing offensive against Japan, which culminated in Japan’s capitulation in the summer of 1945, ending the Pacific War.

Napoleón, Maquiavelo, Mao Tse Tung entre otros. Este libro de muchos años de antigüedad, es uno de los más importantes textos chinos, en el que, a pesar del tiempo transcurrido, ninguna de sus máximas ha quedado anticuada, ni hay un solo consejo que hoy no sea útil. Pero la obra del general Sun Tzu no es únicamente un libro de práctica militar, sino un tratado que enseña la estrategia suprema de aplicar con sabiduría el conocimiento de la naturaleza humana en los momentos de confrontación.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Wondering what this Bitcoin and cryptocurrency stuff is all about? Are you curious if you should consider investing in it? Cryptocurrency has been booming recently. This is why it’s no surprise that you’ve been hearing stories about people that have done very well investing and trading crypto. Would you like to be a part of those people benefiting right from the comfort of their homes? The biggest issue is not knowing where to start. This audiobook will guide you through the tough parts.

In this amazing audiobook, you will be able to learn all kinds of aspects of the best trading methods. From forex trading, options, and markets, you will be given all the information and tools you need to start making money online! Don't get me wrong, though. The process of learning and mastering these skills is long and complex, but rest assured, it will eventually pay off.

Breaking the German Enigma codes was not only about brilliant mathematicians and professors at Bletchley Park. There is another aspect of the story which it is only now possible to tell. It takes in the exploits of spies, naval officers and ordinary British seamen who risked, and in some cases lost, their lives snatching the vital Enigma codebooks from under the noses of Nazi officials and from sinking German ships and submarines. This book tells the whole Enigma story.

Most people know that Britain was invaded by the Romans, by the Vikings, and by the Normans. Many will know about the Spanish Armada, launched by Philip II in 1588 to bring Protestant England to submission. But fewer people know that Philip launched a second armada in 1596 or that invasion plans were drawn up by the French in 1692, 1708, 1743, 1756, 1759, 1796, and 1801, and by the French together with the Spanish in 1779.

The Art of War is an ancient Chinese military treatise dating from about the fifth century BCE. The work contains a detailed explanation and analysis of the Chinese military, from weapons and strategy to rank and discipline. It also stresses the importance of intelligence operatives and espionage to the war effort.