Writing Communication

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away.

This book aims to enhance and enrich the teaching skills of teachers. This book is a guide for teachers who want to improve their teaching skills through microteaching, a technique that simplifies and simulates normal classroom teaching in a controlled way. It helps teachers to gain real-time teaching experience and excel in their career. It explains the fundamental concepts, phases, implementation, and impact of microteaching on education. It also delves into the essential components of microteaching skills, such as introducing the lesson, structuring classroom questions, delivering and ...

In this series, Ouija Board Magick, we will discuss the various ways of communicating with the spiritual world. Each volume will contain one class of spiritual beings. We will learn what they are and brief history of both the spiritual entities and the Ouija board, as well as ways to harness their powers for our magickal purposes. But I must warn you, this is certainly not for the faint of heart. In this book, we will discuss how to communicate and work magically with the Archangels of the western tradition, mainly Angels Michael, Gabriel, Uriel, Raphael, and Metatron.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less. It's also an accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

If you are an Entrepreneur, how do you write Executive Summaries & Business Plans to get the money from an Investor? If you are an Investor, how do you read Executive Summaries & Business Plans to know whether or not to invest? In only 60 minutes of conversation and instruction learn the answer to this question from the author of The Entrepreneur's Guide who helped bring American Power Conversion (APCC-NASDAQ) public in 1988, a company that recently sold for $6.1 Billion.

Four-time best-selling authors J.B. Snow and Casey Keller bring you 52 inspiring ways to improve your writing skills. We will help guide you and coach you through your tough spots, all the way to the completion of your story.

This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form. Organized around narrative accounts of individuals and their communicative worlds, it strives to refigure mass communication as a concept, illuminate significant but overlooked rhetorical episodes in its history, and call listeners to reconsider their own engagements with it today.

It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of résumé sparks an employer's interest - and which ones fail. In The Elements of Résumé Style, he warns against popular "tricks" that tend to backfire - and instead informs listeners how to craft clear, compelling, targeted résumés and cover letters that actually work.

Betty, an 84-year-old mother and wife, is finally forced into facing a flaw she dealt with her entire life: her inability to communicate. In the loss of a child, in flirting with affairs, in the midst of a troubled marriage, Betty keeps her own counsel. No one knows her deepest heart, not even her own daughter, Reggie, because such things are not spoken of. As a result, Reggie withdraws further and further from her mother. Watching Reggie fight with issues of her own, edging ever closer to the precipice of a broken life, Betty comes face to face with the necessity of revealing the pearls ...

For too long, sentence instruction has been heavy on correctness and terminology (as in “mind your grammar”) and light on play and experimentation. Or it has been abandoned altogether. In this lively book, Marty Brandt sets out to change all that.

This book is a practical map that will help you understand the people and demystify the culture of the Arab world - the beliefs, values and social structures that determine how business is conducted and how things are done. This is not a sterile list of dos and don'ts. This book will help you develop a deeper knowledge and understanding of the motivators of behavior. It will also widen your perspective and arm you with the knowledge that will enable you to float with ease and confidence from one situation to the other.

This exciting new audio book package includes several components that will help you to create better documents: an audio CD packed with information on business writing; a booklet summarizing key points; downloads which include model documents, exercises and a bonus track on writing the minutes of meetings. Effective Business Writing for Success will give you the skills to make a positive impact - no matter what you are writing.

This book is the creative conception of Sanjay, a teacher, public speaker and memoirist, in collaboration with Megan, a writer and editor who provides advice on the nuts and bolts of writing craft. The book is by no means an exhaustive course in writing. It is a short introduction to each major aspect of the writing process, from the moment it takes your fancy to when you want to share it with the world. Many of the chapters include exercises. They are meant to perform two jobs. Firstly they are meant to help clarify the teaching in each chapter, to make it easier to understand. Secondly ...

Young adult fiction is one of the most rewarding careers you can embark on! Young adults feel inspired and excited about the authors whose books they become addicted to! Unlike adults, who have been exposed to so many books that they hardly leave reviews, young adults can latch onto your books for decades, growing up with them and returning again and again to read their favorites from your collection!

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.

Writing abilities are as visible as a person’s wardrobe. The impressions you leave through your written work last even longer, however, as memos, reports, and letters are read and often re-read. You may be bright, ambitious, and hardworking yet have a handicap that will stall your career climb on the lower rungs of the ladder: poor writing skills. By developing your writing skills, you will be able to persuade, direct, and influence the course of your organization and the direction of your career.

Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.