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もう価格で闘わない
- Narrated by: 門馬 勝貴
- Length: 6 hrs and 1 min
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Publisher's summary
「安くてよいモノを大量に」という経営は、働く人を、もっといえば国全体を貧しくする。脱価格競争の実例と方法を指南する。
1日も早く価格競争型経営から脱し、非価格競争型経営にシフトしなければ、受注量は確保できても利益なき繁忙状態となり、経営者も、大切な社員やその家族も、さらには仕入先や協力企業も不幸になってしまいます。
非価格経営を進めるために必要な8つのこと
「五方よし」の経営を追求する
1.企業経営の真の目的・使命を果たす
2.価格は需給のバランスで決定する
3.価格競争型経営と段階的に決別する
4.非価格経営を創造する
5.創造型人財を確保・育成する
6.外部有用経営資源を内部化して経営する
7.適正な価格で経営する
8.先進企業に学ぶ
PART1 ブランディングで非価格経営を実現する
シャボン玉石けん株式会社(石けん製造販売/福岡県北九州市)
有限会社トランスフォーム(美容室/東京都中野区)
中田工芸株式会社(木製ハンガー製造/兵庫県豊岡市)
HITOYOSHI株式会社(シャツファクトリー/熊本県人吉市)
株式会社ふらここ(人形工房/東京都中央区)
ホットマン株式会社(タオル製造販売/東京都青梅市)
株式会社山崎製作所(精密板金加工/静岡県静岡市)
PART2 ニッチ市場で非価格経営を実現する
三和建設株式会社(総合建設/大阪府大阪市)
有限会社プラスアルファ(クリーニング/福岡県福岡市)
ホワイトローズ株式会社(ビニール傘製造販売/東京都台東区)
有限会社万年筆博士(万年筆製造販売/鳥取県鳥取市 )
PART3 商品力・技術力・サービス力の「差別化」で非価格経営を実現する
株式会社エコ建築考房(建築/愛知県一宮市)
株式会社清川メッキ工業(メッキ加工/福井県福井市)
有限会社しもきた茶苑大山(日本茶販売・喫茶/東京都世田谷区)
株式会社まるおか(スーパーマーケット/群馬県高崎市)
松川電氣株式会社(電気設備工事/静岡県浜松市)
盛髙鍛冶刃物株式会社(刃物製造販売/熊本県八代市)
株式会社山香煎餅本舗(煎餅製造販売/埼玉県草加市)
株式会社アップルファーム「六丁目農園」(レストラン/宮城県仙台市)
PART4 「いい会社」として価格以外の価値観経営を実践する
ATUホールディングス株式会社(警備/福岡県福岡市)
株式会社さくら住宅(リフォーム工事/神奈川県横浜市)
沢根スプリング株式会社(ばね及び関連製品の製造販売/静岡県浜松市)
株式会社パン・アキモト(パンの製造販売/栃木県那須塩原市)
株式会社ベル(ビルメンテナンス/大阪府東大阪市)
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