• The Oral History of the "F*CK AB-INBEV" Shirt

  • Oct 22 2024
  • Length: 1 hr and 1 min
  • Podcast

The Oral History of the "F*CK AB-INBEV" Shirt

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  • Summary

  • Steve Luke, founder and head brewer of Seattle’s Cloudburst Brewing, joins Taplines today for a freewheeling conversation about an iconic moment — arguably, the iconic moment — of the 2018 Great American Beer Festival, which he single-handedly engineered both literally and figuratively with the help of a DIY t-shirt that read “F*CK AB-INBEV” across the front. There’s a backstory there, more so than the standard David vs. Goliath dynamic that was popular to describe the relationship between craft brewers and macro brewers last decade. Tune in for the full scoop, as told by the man himself. Don't forget to like, review, and subscribe!

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