In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC) is joined by Kevin Hamilton, USHBC’s vice president of communications and marketing, and Haiying Zhang, USHBC’s director of global business development. Zhang previously represented growers and stakeholders in the U.S. pistachio industry. As senior director of global marketing, she was responsible for executing marketing programs and budgeting in export markets, supervising public relations firms and overseeing USDA grant programs.

“If you look at what is global business development, it really is a process of identifying and pursuing opportunities, with the goal to expand the operations or your reach in new international markets. And so at USHBC, my role is really … to expand the global trade for blueberries by increasing consumption in international markets.” – Haiying Zhang

Topics covered include:

• An introduction to Zhang and her role with USHBC.
• Details on the Regional Agricultural Promotion Program (RAPP) funding USHBC has been awarded to support next year’s market expansion.
• The opportunities USHBC representatives discovered at this year’s Asia Fruit Logistica conference.
• How to connect with Zhang (hzhang@blueberry.org) to get involved in the global market expansion for blueberries

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Andres Armstrong in Chile and Luis Vegas in Peru. This was recorded on October 17, 2024.