Lee Rotenberg has exited not one, but TWO companies.

Want to know the secret to her genius? Quick decision-making. If you’ve got an idea, get it out there, perfection be damned. Pivot and edit until you have that perfect market fit.

In this episode, Lee shares her experience of starting and selling two businesses with her partner, Alex Schinasi: Ivy (business management software for interior design firms) and Clay (early childhood AI-powered learning).

You’ll hear a behind-the-scenes look at both ventures from beginning to end, along with great advice about co-founder relationships, productivity, and the importance of just taking the leap and being fluid with what comes next.

If you take anything away from today’s conversation, don’t “kill the idea” by limiting yourself to launching ventures about only what you know.

With Ivy, Lee and Alex infiltrated the interior design market even though they didn’t know anything about interior design!

IN THIS EPISODE:

• The importance of speed in the early stage of start-ups, particularly when it comes to pivoting and finding the perfect market fit
• Building to sell vs. building for the sake of building a great company (which Lee says is kind of similar to finding a life partner!)
• A perfect co-founder recipe: respect, trust, equity, and the ability to think creativity and move fluidly
• The process of creating, pivoting, and eventually selling both Ivy and Clay, and the lessons Lee and Alex are taking with them on their next venture
• “If you’re waiting for something to be perfect, you’re killing the idea” – and other thoughts from Lee about the power of action in building a business

LINKS/RESOURCES MENTIONED:

Sarina is a consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, and on LinkedIn, and check out more episodes of the Career Memos podcast.