• The Abercrombie & Fitch Shopping Experience

  • Jan 11 2025
  • Length: 1 hr and 28 mins
  • Podcast

The Abercrombie & Fitch Shopping Experience

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  • Summary

  • Devin, Andy, and special guest Leslie Price (check out the excellent Hello Gloria newsletter!) explore some meanings of Abercrombie & Fitch: from its 1890s founding as an upscale sporting goods store through the dizzying and problematic Mike Jeffries horny-prep aughts to the more inclusive rebrand of today. How does Leslie’s experience of working at A&F in 2000 shape her sense of the brand? Was working there more of an MLM-lite scheme than a job? Why were they punching piles of cargo pants? How was it different from working at the Gap? What does the current A&F NFL line mean? How are hoodies and fidget culture related? Is the current A&F aesthetic, like cropped clothes for men, shaped in part by overseas interest in the brand? How soft are those kids' tees?? What is gained and what is lost in this new, less clubby iteration of Abercrombie? Links: Wikipedia on A&F Fast Company on the current success of A&F Netflix A&F doc, White Hot Video footage of aughts A&F store Vintage A&F badminton ad Fashionista essay about nostalgia for the good/bad old days at A&F Story in MEL of perfumer who created Fierce Cologne Joan Didion Gap ad What It’s Like by Everlast Notes: The Seth Green character referenced was in Can't Hardly Wait rather than She's All That, and Dawson's Creek took place in Massachusetts, but was filmed in and inspired by North Carolina... Full Carts Social: Bluesky, Instagram Theme music by⁠⁠⁠⁠ ⁠Jed Becker⁠⁠⁠⁠⁠, cover art by⁠⁠⁠⁠ ⁠Margaret Flatley⁠⁠⁠⁠⁠, music insertion by Skye MacLeod Contact: FullCartsPod@gmail.com
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