Welcome back to the Communications Business Advisor Podcast! It’s 2025, and with a new year comes the chance to adopt a new mindset - because mindset can change everything.

Today, Tara McDonagh challenges communications leaders to rethink the way they prioritize their time and energy in their organizations. If you’ve ever struggled with justifying your workload, advocating for resources, or redefining your leadership role, this episode is for you.

Why “Because I Get Paid Too Much” Matters: Tara challenges the misconception that strategic leaders recognizing their value is arrogance, reframing it as essential business thinking. By aligning task complexity with expertise, leaders enhance their presence while safeguarding company resources.

The “Must Do” Exercise for Work and Life: Tara presents a simple yet powerful exercise to categorize responsibilities into “Must Do” (tasks only you can handle) and “Someone Must Do” (tasks that can be delegated). By adopting a mindset of strategic delegation, leaders can create space for high-value work while achieving better personal balance.

Building the Case (and Mindset) for Resources: Tara highlights the importance of mindset, urging communications leaders to recognize their value as a foundation for advocating for resources. She shares how building a business case for resources doesn’t start with writing or research but rather mindset - even if people think they have that part covered. It likely still needs some work before an impact can be made.

Want support in navigating this journey? Swing by www.taramcdonagh.com.

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Raise the Tide™ is proud to sponsor this episode, empowering women in communications to amplify their careers, connect across industries, and redefine leadership on their terms. For more, visit www.raisethetide.net.