• 211: The Business of Home Building with Jose Berlanga

  • Jan 27 2025
  • Length: 58 mins
  • Podcast

211: The Business of Home Building with Jose Berlanga

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  • Summary

  • Real estate wasn’t the end game for today’s guest, but he always loved the idea of being an entrepreneur. He and his architect brother put their heads together to create a successful construction company, eventually leading to a thriving real estate career. On today’s episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Jose Berlanga. Jose has more than 30 years of experience in real estate, acting as CEO of several construction companies dedicated to investing, designing, and developing residential projects in Houston, Texas. Jose is also the author of “The Business of Home Building: How to Start and Operate a Residential Construction Company.” Jonathan and Jose begin their conversation by delving into the lessons Jose learned from his father about business. The discussion shifts to Jose’s decision to start a construction company with his architect brother, the challenges of building affordable housing today, and the best time to make the most money. You’ll hear why it’s critical to understand your market and customers, the value of being the best in your sector versus moving around to find a market, and how Jose is finding land to develop in Texas. Jonathan and Jose cover the importance of knowing when to say no to a deal, the recent shift in Jose’s business model, and why it’s still a good time to buy. Land is becoming a hot commodity in today’s real estate market, and Jose Berlanga outlines how he’s still building affordable housing in Texas. In this episode, you will hear: The lessons Jose Berlanga learned from his dad about business and what he learned not to doJose and his architect brother’s venture in construction and what it taught them about real estateThe challenges of building affordable housing in today’s marketThe best time to make the most money and why commitment and experience matterUnderstanding what to build in any given location and identifying your consumerBeing the best in your particular sector versus moving around and trying to find the right marketHow Jose is finding land to develop today in Texas and the strategies he uses to continue finding new areasKnowing when to say no to a deal and avoiding over-leveraging yourselfThe recent shift in Jose’s business model from spec houses to “build to rent” and the safety of the Texas real estate marketWhy it’s still a good time to buy and what Jose foresees for the Texas marketJose’s book, “The Business of Home Building,” and who it’s written for Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/211/ to download it. Supporting Resources: Jose Berlanga’s website - joseberlanga.com Find Jose on Facebook - www.facebook.com/authorjoseberlanga Jose on Instagram - www.instagram.com/authorjoseberlanga Connect with Jose on LinkedIn - www.linkedin.com/in/jose-berlanga-900a9518 Joses Berlanga’s books - joseberlanga.com/books Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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