• From Deficit to Triumph: Diego Lujan's $2M Comeback Story

  • Apr 1 2025
  • Length: 22 mins
  • Podcast

From Deficit to Triumph: Diego Lujan's $2M Comeback Story

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  • Summary

  • Diego Lujan, founder of Alphalete Plumbing, shares his remarkable journey of resilience, innovation, and leadership. Despite facing a $2 million deficit and overwhelming advice to declare bankruptcy, he refused to give up. Instead, inspired by Tommy Mallow's Elevate, Diego reimagined his business, creating "Alphalete 2.0" with a strong foundation built on leadership, culture, marketing, recruiting, and systems. His story is a masterclass in accountability and perseverance.

    Beyond business strategy, Diego discusses how a million-dollar investment in trenchless sewer rehabilitation has transformed his services. By offering CIPP lining solutions with lifetime warranties, free camera inspections, and transparent pricing, Alphalete Plumbing has set itself apart in the industry. Whether you're an entrepreneur, tradesperson, or business enthusiast, Diego's insights into mentorship, education, and overcoming challenges provide invaluable lessons. Connect with him at alphaleteplumbing.com or on Instagram (@Diego_lujan_aep) and Facebook.

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