Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

Dale Scott's career as a professional baseball umpire spanned nearly forty years, including thirty-three in the Major Leagues, from 1985 to 2017. He worked exactly a thousand games behind the plate, calling balls and strikes at the pinnacle of his profession, working in every Major League Baseball stadium, and interacting with dozens of other top-flight umpires, colorful managers, and hundreds of players. What makes Scott's book truly different is his unique perspective as the only umpire in the history of professional baseball to come out as gay during his career.

New York Times bestselling author Joe Posnanski is back with a masterful ode to the game: a countdown of 50 of the most memorable moments in baseball’s history, to make you fall in love with the sport all over again. Posnanski writes of major moments that created legends, and of forgotten moments almost lost to time. It's Willie Mays’s catch, Babe Ruth’s called shot, and Kirk Gibson’s limping home run; the slickest steals; the biggest bombs; and the most triumphant no-hitters.

A gloriously funny, nostalgic memoir of a popular ESPN reporter who, in the summer of 1994, was a fresh-out-of-college intern for a minor league baseball team. Madness and charm ensue as Ryan McGee spends the season steeped in sweat, fertilizer, nacho cheese sauce, and pure, unadulterated joy in North Carolina with the Asheville Tourists.

He was a small-town boy who burst onto the international golf scene with a dramatic hook shot from deep in the woods to win the Masters - before the game he loved almost killed him. Opening up about the toll that chasing and achieving his dream of being a champion golfer took on his mental health, Bubba Watson shares his powerful story of the breaking point that gave him clarity.

Packed with "compelling inside stories" (Chicago Tribune), Teammate is the inspiring memoir from "Grandpa Rossy", the veteran catcher who became the heart and soul of the 2016 Chicago Cubs championship team and was named manager in 2019. In 2016 the Cubs snapped a 108-year curse, winning the World Series in a history-making, seven-game series against the Cleveland Indians. Of the many storylines to Chicago's fairytale season, one stood out: The late-career renaissance of David Ross, the 39-year-old catcher who had played back-up for 13 of his 15 pro seasons.

Aaron Judge, the hulking superman who carried an easy aw-shucks demeanor from small-town California to stardom in the Big Apple, had long established his place as one of baseball’s most intimidating power hitters. Baseballs frequently rocketed off his bat like cannon fire, dispatching heat-seeking missiles toward the “Judge’s Chambers” seating area in right field, sending delirious fans scattering for souvenirs. But even in a high-tech universe where computers measure each swing to the nth degree, Roger Maris’s American League mark of sixty-one home runs seemed largely out of reach.

SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others. SIDELINE CEO offers valuable takeaways that go beyond the game and apply to the boardroom, the classroom, and can help set intentions for winning in our daily lives.

In baseball there are superstars and stars and everyday players and then there are the rest. Within the rest are role players and specialists and journeymen and then there are the backup catchers. The Tao of the Backup Catcher is about them, the backup catchers, who exist near the bottom of the roster and the end of the bench and between the numbers in a sport–and a society–increasingly driven by cold, hard analytics.

Known for decades as one of the NFL’s most iconic and spectacular playmakers, Deion Sanders remains college football's most intriguing newsmaker. In just three years, he has become the most talked about coach by recruiting elite players to moribund programs and reviving the spirit and pride of forgotten fanbases by winning. Along the way, he’s changing how we think about college sports while rejuvenating whole communities with the national attention that follows him and the fresh commerce a winning culture ignites.

Bull Durham, the breakthrough 1988 film about a minor league baseball team, is widely revered as the best sports movie of all time. But back in 1987, Ron Shelton was a first-time director and no one was willing to finance a movie about baseball—especially a story set in the minors. The jury was still out on Kevin Costner’s leading-man potential, while Susan Sarandon was already a has-been. There were doubts. But something miraculous happened, and The Church of Baseball attempts to capture why.

Over forty years since Thurman Munson's death, Thurm: Memoirs of a Forever Yankee revives the life of the famous New York Yankees catcher. In collaboration with longtime Yankee historian Marty Appel, Munson chronicles in his own words his path to the majors, his career success, his approach to being the first team captain in nearly forty years since Lou Gehrig, the Yankees return to glory when they won the 1977 and 1978 World Series, the breakdown of his body as he gave his all to the sport, and his absolute dedication to his wife and children above all else.

In Tod is God—so named for a chant the ECW fans created to honor the founder—Gordon chronicles each step of the company's meteoric rise to prominence, as well as the elements that led to his removing himself from the company before its demise. Gordon's former partnership with ECW booker Paul Heyman made for magical TV and in-ring moments. The friendship between Gordon and Heyman, both a blessing and curse, was the once-in-a-lifetime bond responsible for so many of history's greatest teams, bands, and partners.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

Are you ready to see your fixer-upper? These famous words are now synonymous with the dynamic husband-and-wife team Chip and Joanna Gaines, stars of HGTV's Fixer Upper. As this question fills the airwaves with anticipation, their legions of fans continue to multiply and ask a different series of questions, like: Who are these people? What's the secret to their success? And is Chip actually that funny in real life?

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.

Baseball’s most outspoken fireballer brings the high heat—calling out the hacks, cheats, and ridiculous rules that have tarnished the game—and pitches A-plus stuff on how to make baseball pure, fun, and damn near perfect.

Ted Williams was arguably the greatest pure hitter who ever lived. A lifelong student of hitting, he sought advice from every great hitter - and pitcher - he met. Drawing on that advice, as well as his own legendary life in baseball, Williams produced the all-time batting classic, The Science of Hitting. Using its detailed and concise coaching, players of all skill levels will learn how to improve their fundamentals and gain keen insights into the finer points of hitting.

Long before the Moneyball Era, the Earl of Baltimore reigned over baseball. History’s feistiest and most colorful manager, Earl Weaver transformed the sport by collecting and analyzing data in visionary ways, ultimately winning more games than anybody else during his time running the Orioles from 1968 to 1982. When Weaver was hired by the Orioles, managers were still seen as coaches and inspirational leaders, more teachers of the game than strategists. Weaver invented new ways of building baseball teams, prioritizing on-base average, elite defense, and strike throwing.