Preview
  • Big Brands Big Trouble

  • Lessons Learned the Hard Way
  • By: Jack Trout
  • Narrated by: Jeff Woodman
  • Length: 1 hr and 59 mins
  • 4.1 out of 5 stars (23 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Big Brands Big Trouble

By: Jack Trout
Narrated by: Jeff Woodman
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $13.00

Buy for $13.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
©2001 Jack Trout (P)2002 Penton Overseas, Inc.
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Big Brands Big Trouble

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    7
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    4
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.