Creativity, Inc. (The Expanded Edition)
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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Narrated by:
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Ed Catmull
About this listen
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
“Might be the most thoughtful management book ever.”—Fast Company
For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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Critic reviews
“The most practical and deep book ever written by a practitioner on the topic of innovation.”—Prof. Gary P. Pisano, Harvard Business School
“In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.”—George Lucas
“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good managing—needs to read this book.”—Chip Heath, co-author of Switch and Decisive
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They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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Content is dated
- By A. Yoshida on 09-09-19
By: Marcus Buckingham, and others
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Winning from Within
- A Breakthrough Method for Leading, Living, and Lasting Change
- By: Erica Ariel Fox
- Narrated by: Tavia Gilbert
- Length: 10 hrs and 2 mins
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Overall
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Story
Life is a series of negotiations, whether or not you think of yourself as a negotiator. From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations - the ones that determine the impact of our actions and the quality of our lives - are those we have with ourselves.
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Enlightening is an understatement
- By Lucas on 01-13-19
By: Erica Ariel Fox
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Louder Than Words
- Harness the Power of Your Authentic Voice
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There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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MISLEADING TITLE AND AUDIO SAMPLE
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By: Todd Henry
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Necessary Endings
- The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward
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- Narrated by: Henry Cloud
- Length: 7 hrs and 15 mins
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Overall
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While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better.
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A Good One
- By Philips Adeniyi on 03-26-12
By: Henry Cloud
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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Overall
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Performance
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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Herding Tigers
- Be the Leader That Creative People Need
- By: Todd Henry
- Narrated by: Joe Hempel
- Length: 6 hrs and 26 mins
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Overall
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Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives.
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Todd Henry is always on point for brilliance
- By Amazon Customer on 11-11-18
By: Todd Henry
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- By: Scott Belsky
- Narrated by: Don Hagen
- Length: 7 hrs and 3 mins
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Overall
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- By Charl on 07-12-12
By: Scott Belsky
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How Remarkable Women Lead
- The Breakthrough Model for Work and Life
- By: Joanna Barsh, Susie Cranston, Geoffrey Lewis
- Narrated by: Pam Ward
- Length: 9 hrs and 1 min
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Overall
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Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. In this book, McKinsey & Company consultants Joanna Barsh and Susie Cranston establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.
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Great read for Men & Women
- By yvonne on 08-17-12
By: Joanna Barsh, and others
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- By: Bill Burnett, Dave Evans
- Narrated by: Bill Burnett, Dave Evans
- Length: 6 hrs and 18 mins
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- By: Chris Ertel, Lisa Kay Solomon
- Narrated by: Sean Pratt
- Length: 7 hrs and 32 mins
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Performance
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Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Superbosses
- How Exceptional Leaders Master the Flow of Talent
- By: Sydney Finkelstein
- Narrated by: Mel Foster
- Length: 8 hrs and 31 mins
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Overall
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After meeting chef Alice Waters at her legendary restaurant, Chez Panisse, Sydney Finkelstein got to thinking about the dozens of chefs who had come from her establishment to open their own restaurants and gain notoriety as some of the country's most creative culinary figures. Waters, he found, had spawned a family tree of geniuses. Could this pattern exist in other industries?
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Interesting, but not helpful
- By Ben on 03-12-16
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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.
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Just read it. (or listen, whatever)
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Excellent overview of many board-game related topics.
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On May 25, 1977, a problem-plagued, budget-straining, independent science-fiction film opened in a mere 32 American movie theatres. Conceived, written, and directed by a little-known filmmaker named George Lucas, Star Wars reinvented the cinematic landscape, ushering in a new way for movies to be made, marketed, and merchandised. Simply put, George Lucas is one of the most influential filmmakers of the past 50 years.
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The General in his Labyrinth
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The Steal Like an Artist Audio Trilogy
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"Design is How it Works" -SJ
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The title, Evolve or Die, is somewhat blunt, and it is an exaggeration. But my belief is that it’s closer to the truth than many people realize. And it’s my genuine hope that this book and the stories within on innovating and creating are of real interest and benefit to you. It might seem trite to write this, but (in reference to Henry David Thoreau) you weren’t meant to settle for a life of quiet desperation. You’ll need to innovate and create.
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You have a Superpower!!
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As you'll hear in this audiobook, Walt found resourceful ways to earn money even in his youth. The warm reminiscences present Walt as a creative and energetic business person and loving family man. His story includes fascinating details about animation, his cartoon characters and films, the movie and TV industries, and technological processes he invented.
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The way Walt Disney daughter caught his essence
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The Creative Curve
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We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
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This is a very, very good book.
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Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
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What listeners say about Creativity, Inc. (The Expanded Edition)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Peter
- 08-26-23
Best book on creativity or business
One of the best books on creativity or business I’ve ever found. Every chapter was full of practical insights and captivating stories/examples. It’s evident that Ed’s wisdom, which often challenges conventional workplace culture, has been deeply informed by experience and ego-free reflection. I’m so glad that he narrates this new edition!
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- Annie B. Castle
- 08-25-24
Listening to uncover unseen forces
Ed writes about unseen destructive forces and the need to listen to and attend to the context, environment, and people around you to uncover those problems. He also shares his own confrontation with achieving a dream (not unlike how Joe encounters his in the movie Soul). He makes excellent points about trusting others not only in the absence of problems, balance as a dynamic process, driving out fear, and the interconnectedness of creativity. I loved his references to Edward Deming and quality. I enjoyed learning how brain trust meetings focus on uncovering issues and placing responsibility on one person. At first, the first three parts compelled me, and then I lost my enthusiasm in “Testing what we know”, but I always felt that Ed was trying to extract the most meaning from his experience in every sentence for our benefit. Thank you for sharing this wisdom and making great movies.
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- DC Design 4U
- 11-02-23
Wow!
Every company should be able to take a piece of this and apply it to the everyday workspace.
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- Anonymous User
- 08-09-24
Mandatory reading.
This is an excellent leadership guide for team-building and piecing together parts of the whole. Essential for entrepreneurs and anyone tasked with dream-building.
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- James
- 07-12-23
Phenomenal
If you’re leading a creative team, this is an absolute MUST-listen. Too many golden nuggets to share here, but you’ll have PAGES of notes after consuming this one.
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- Jennifer Herold
- 12-01-23
All leaders must read!
I have never bookmarked an audiobook so frequently. There are numerous lessons that are offered through this compelling and inspiring look at leadership. Ed brilliantly shares his story and the story of Pixar with humility and confidence. He does not shy away from the mistakes that were made and highlights the learning that was hard earned through each misstep. I wish there were more leaders like Ed in this world.
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- katherinb
- 12-30-23
An essential read/listen for all leaders and leaders in training.
Told from the perspective of one of the greatest film production companies, this book is an essential read/listen for all leaders growing and fostering dynamic and diverse teams of highly skilled individuals. I work in higher education fundraising where many of Ed’s lessons and advice are absolutely applicable.
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- Leo McKenzie
- 06-08-24
Just About Brilliant
Really fascinating look into the history and driving ethos of one of the most innovative film production companies into history, and one which I've already begin proselyting about with everyone I can. The only letdown is the two hour segment on DEI which history will probably roll its eyes at eventually. Brilliant, otherwise.
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- ahmed
- 10-04-24
Amazing book
One of the greatest book I've ever read. So much knowledge and so much information. I would listen to it again and again in the future. Just one thing Ed should hire a professional narrated and not doin it himself, otherwise everything is great.
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- J Kuo
- 02-06-24
Ode to culture of creativity
Pixar reinvented animation through transformative technology but even more through a recommitment to the art of story telling.
Author Edwin Catmull was a new name to me but he was there through it all.
I've heard the story of Pixar through the vantage point of Steve Jobs the entrepreneur and product leaders and John Lasseter the director and story teller but Catmull gives us a relatable vantage point to understand what made Pixar so great.
Some of the principles, lessons, and commitments that Catmull and the team at Pixar committed to can be widely applied.
1. Commit to the truth and candor
2. Hire for potential not current skill
3. Make it safe to take risks.
4. Make it safe for the lowest status people in the room.
5. Great people are more crucial than great ideas.
worth reading.
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