Preview
  • Culturematic

  • How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
  • By: Grant McCracken
  • Narrated by: Dan John Miller
  • Length: 7 hrs and 5 mins
  • 3.9 out of 5 stars (11 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Culturematic

By: Grant McCracken
Narrated by: Dan John Miller
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $20.00

Buy for $20.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

A Culturematic is a little machine for making culture. It’s an ingenuity engine. Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture - the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D - this book will inspire new innovation and creativity. For the emerging producers of culture - the digital players - this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

©2012 Grant McCracken (P)2012 Brilliance Audio, Inc.
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Culturematic

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

More besides!! A beautiful view on culture and its importance

Grant captures the culture Marcus of our generation. I wish he had kept an annual update for us to look at new culturematics too. The audio is performed well and it is engaging and entertaining.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Don't Waste Your TIme

What disappointed you about Culturematic?


The guy literally cannot define what a culturematic is for the first 2 hours of the book despite that being the whole idea of the book.

Terrible, repetitive, and boring.

Would you ever listen to anything by Grant McCracken again?

No

What didn’t you like about Dan John Miller’s performance?

Drab, dull delivery.

What reaction did this book spark in you? Anger, sadness, disappointment?

Anger that I spent money on this piece of crap. Disappointment that I needed to find something new to listen to this week at the gym.

Any additional comments?


Avoid it like the plague.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful