Preview
  • Death of a Marketer

  • Modern Marketing's Troubled Past and a New Approach to Change the Future
  • By: Andrea Fryrear
  • Narrated by: Madeline Mrozek
  • Length: 5 hrs and 30 mins
  • 4.2 out of 5 stars (6 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Death of a Marketer

By: Andrea Fryrear
Narrated by: Madeline Mrozek
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $19.95

Buy for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Nimble. Adaptable. Flexible. Responsive. Agile.

Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility.

Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

Dive in to discover:

  • Marketing's cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
  • A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.
  • Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.

Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Andrea Fryrear (P)2018 Andrea Fryrear
activate_Holiday_promo_in_buybox_DT_T2

Critic reviews

"...you need to open this book and start dog-earing every other page." (Robert Rose, chief strategy advisor, Content Marketing Institute)

What listeners say about Death of a Marketer

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.