Experiences Audiolibro Por Robert Rose, Carla Johnson arte de portada

Experiences

The 7th Era of Marketing

 Vista previa
OFERTA POR TIEMPO LIMITADO

3 meses gratis
Prueba por $0.00
La oferta termina el 31 de julio, 2025 a las 11:59PM PT.
Elige 1 audiolibro al mes de nuestra colección inigualable.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95/mes después de 3 meses. Cancela en cualquier momento.

Experiences

De: Robert Rose, Carla Johnson
Narrado por: Robert Rose, Carla Johnson
Prueba por $0.00

$0.00/mes despues de 3 meses. La oferta termina el 31 de julio, 2025 a las 11:59PM PT. Cancela en cualquier momento.

Compra ahora por $19.95

Compra ahora por $19.95

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate why the idea of content creation management will be a core discipline within tomorrow's marketing strategy and how content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

©2015 Robert Rose and Carla Johnson (P)2016 Robert Rose and Carla Johnson Marketing Marketing y Ventas Negocio Administración Servicio al cliente Marketing digital
Todas las estrellas
Más relevante  
What a pleasure to hear the authors explain what it means to deliver a content driven experience to increase productivity. I am going to listen to this audiobook and reread the book any time I want to buff up on my content marketing skills. I can't recommend this book enough!

great, actionable content

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I suppose I should have read the table of contents before downloading this book. I found the content to be extremely rudimentary and boring.

The narrators I'm assuming were the authors. And they are not professional narrators at all. I now have a new appreciation for professional audiobook performers.

Sorry to give it one star, but it is a book for beginners.

Boring

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.