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Flying Blind

The 737 MAX Tragedy and the Fall of Boeing

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Flying Blind

De: Peter Robison
Narrado por: Feodor Chin
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New York Times Business Best Seller • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg.

Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The plane maker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever.

How did things go so horribly wrong at Boeing?

Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities.

By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.

©2021 Peter Robison (P)2021 Random House Audio Aviación Comportamiento Organizacional y en el Lugar de Trabajo Ingeniería Política y Gobierno Relaciones Laborales e Industriales Transporte Ética empresarial Negocio Empleo Fuerza Aérea Corporate Culture

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NEW YORK TIMES BUSINESS BESTSELLER • WALL STREET JOURNAL BUSINESS BESTSELLER • NAMED A BEST BOOK OF THE YEAR BY NPR, NEWSWEEK, THE NEW YORK POST • A WALL STREET JOURNAL BEST BUSINESS BOOK OF THE YEAR • A NEW YORK TIMES EDITORS' CHOICE • WINNER OF THE SABEW BEST BUSINESS BOOK OF THE YEAR • LONGLISTED FOR THE FT BEST BUSINESS BOOK OF THE YEAR

"A compelling, deeply reported account, written in crisp, controlled anger. It is an indictment not just of one of America’s most celebrated companies, but of an entire era: of politicians believing business knew best, of regulators bending to their will, and of shareholder returns elevated above any consideration for the rest of society, including consumers’ safety—and lives."—Financial Times

"Powerful and unsettling... A page-turner...One can only hope that the next generation of corporate executives will read Robison’s book."—Washington Post

"A disturbing account that will return much-deserved scrutiny both to Boeing and to its regulator."—Wall Street Journal
Meticulous Research • Compelling Narrative • Investigative Masterclass • Eye-opening Account • Insightful Analysis
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Stunning narrative covering the history of Boeing’s rise to prominence as the global standard in safety and quality. However, as their management became corrupted with profit-centered accountants and Jack Welch devotees, the author tracks how management slowly destroyed the foundations of the great company - cut costs and people and safeguards in the name of profits until the deadly results in 2019. Huge cautionary tale for any company whose existence depends on a reputation for safety and quality.

Stunning narrative of a corporate shift from quality to profit maximization and the deadly results

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Like many, I followed the Lion Air story and slowly watched all of Boeing’s skeletons and failures fall out of the closet. This book does a REALLY good job of breaking down the tragedy and highlighting the dangers of corporate greed, inequity and pure laziness without doing a deep dive into the weeds of aviation. Good, but SAD read. Haven’t and will not fly on an airline that flies the 737 Max.

A sad, but good read

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How did the 737 Max and other issues happen at the largest aircraft builder in the world? This book touches on so many factors, numerous of which to watch for at your company and in deciding where you want to commit your time and treasure.

Great audiobook touching on so many subjects

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The book very well makes the case that corporate greed is the driving factor in everything corporate. It's really sickening. The only thing I wish the book would have spent a little more time on was the engineering aspect of the flaw and also the fixes. perhaps more discussion with engineers.

corporate greed drives everything these days

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Some of the early negative reviews on this book were from pilots expecting a detailed technical account of the 737 Max catastrophes. Instead, this is a book about management failures and why they happen. The book is a must-read on its proper topic. If, however, you wanted to learn about whether you can torque rivets, then no, this is not the book you are looking for.

It particular, the book eviscerates the legacy of Jack Welch, whose share-holder-value-maximizing philosophy has eviscerated the long-term profitability of GE, 3M, Boeing, and others, while destroying their reputations, and then, tragically, taking hundreds of lives. It's fascinating to learn the details of how a company can get hijacked by an obsession with the wrong metrics and short-term goals. The book details how Boeing loses the ability to invest substantively in safe, excellent new products because of a focus on business-unit profitability and other share-holder-friendly goals. It becomes a company that would not be capable of inventing the planes that made it profitable in the first place.

Perhaps the most shocking bit is that McDonald Douglas self-destructed following Jack Welch's philosophy, then was bought by Boeing, whereupon its leadership took over Boeing and destroyed the company using precisely same methodology — then killed hundreds of people — then got away with hundreds of millions of dollars. I mean, wow, what a history.

The book is an indictment of our systems of accountability, in both the private sector and government. There's something very rotten here that will only get fixed if lots of people get angry. So please do read it and get angry. And read it to prevent this from happening in your workplace. (And then read Other People's Money by Jon Kay to flesh out your understanding even further).

Great book about extractive management philosophy

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The truth is sad and infuriating: Robison’s meticulously researched work exposes the human and societal toll of shareholder profit-driven corporate culture..

A Take of Hubris and Greed

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If you ever need a cautionary tale about capitalist greed, look no further than this book. It doesn’t get more provenly wicked than this

The cold face of capitalism laid bare

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As someone who has worked on the military side of McDonnell Douglas Boeing for 31 years, the booked was pretty accurate. I have no knowledge of what happened on 737, besides the obvious bad architecture, but the leadership characterizations and biographies were well done. McDonnell Douglas was lead by selfish and dictatorial leaders from St Louis. They bought Douglas who was number one in the market and then starved it to third place and oblivion. The GE guys starved the company and made it nearly impossible to get anything done for the next fifteen years. In spite of this, we still design and build amazing products. It’s still a good company. We still have pockets of greatness.

Insider’s view

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and all for a little bit of money. how many stories does it take for these people to realize that value comes from building a safe, reliable product. the greed, dishonesty and fraud are appalling. my goodwill toward boeing feels permanently diminished, it's so sad. i truly hope for redemption.

tragic, infuriating

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The book paints a picture that shows how in one generation, with the “acquisition” of a failing McDonnell Douglas by Boeing, but allowing MDD’s leadership to take on those roles at Boeing, poisoned the corporate culture of a once-great company, taking the lead of the GE mentality where the only values that matter are shareholder profitability and c-suite bonuses and salaries.

Sobering State of Affairs

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