From Hang Time to Prime Time
Business, Entertainment, and the Birth of the Modern-Day NBA
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Narrated by:
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Feodor Chin
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By:
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Pete Croatto
About this listen
Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution.
Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.
Featuring writing filled with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.
Essential listening whether you're a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.
©2020 Peter Croatto. All rights reserved. (P)2020 Simon & Schuster, Inc. All rights reserved.Listeners also enjoyed...
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- By: Seth Wickersham
- Narrated by: Richard Poe
- Length: 19 hrs and 21 mins
- Unabridged
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Over two unbelievable decades, the New England Patriots were not only the NFL's most dominant team, but also - and by far - the most secretive. How did they achieve and sustain greatness - and what were the costs? In It's Better to Be Feared, Seth Wickersham, one of the country's finest long form and investigative sportswriters, tells the full, behind-the-scenes story of the Patriots, capturing the brilliance, ambition, and vanity that powered and ultimately unraveled them.
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Don’t bother if you’ve read other patriots books
- By Brandon O. on 10-14-21
By: Seth Wickersham
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Too Sweet
- Inside the Indie Wrestling Revolution
- By: Keith Elliot Greenberg
- Narrated by: Danny Campbell
- Length: 11 hrs and 19 mins
- Unabridged
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In 2017, after being told that no independent wrestling group could draw a crowd of more than 10,000, a group of wrestlers took up the challenge. For several years, these gladiators had been performing in front of rabid crowds and understood the hunger for wrestling that was different from the TV-slick product. In September 2018, they had the numbers to prove it: 11,263 fans filled the Sears Center Arena for the All In pay-per-view event, ushering in a new era. A year later, WWE had its first major head-to-head competitor in nearly two decades when All Elite Wrestling debuted on TNT.
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Super Book, Annoying Narration
- By Richard on 04-10-21
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The Barcelona Complex
- Lionel Messi and the Making—and Unmaking—of the World's Greatest Soccer Club
- By: Simon Kuper
- Narrated by: Steve West
- Length: 12 hrs and 24 mins
- Unabridged
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FC Barcelona is not just the world’s highest grossing sports club, it is simply one of the most influential organizations on the planet. At last count, it had approximately 214 million social media followers, more than any other sports club except Real Madrid CF—and by one earlier measure, more than all 32 NFL teams combined. It has more in common with multinational megacompanies like Netflix or small nation-states than it does with most soccer teams. Journalist Simon Kuper tells the story of how FC Barcelona became the most successful club in the world.
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Fantastic
- By steve finkelstein on 10-27-23
By: Simon Kuper
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Got to Give the People What They Want
- True Stories and Flagrant Opinions from Center Court
- By: Jalen Rose
- Narrated by: Jalen Rose
- Length: 9 hrs and 32 mins
- Unabridged
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Jalen Rose has never been quiet. Not as a kid growing up in Detroit in the '70s and '80s. Not as the brash, trash-talking leader of the legendary "Fab Five" at the University of Michigan. Not as the player under the stewardship of Hall of Famers Larry Bird, Isiah Thomas, and others throughout his 13-year NBA career. And certainly not as a commentator and analyst on ABC/ESPN and Grantland.
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Amazing book - a MUST download / read
- By Terry on 10-08-15
By: Jalen Rose
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Players
- The Story of Sports and Money - and the Visionaries Who Fought to Create a Revolution
- By: Matthew Futterman
- Narrated by: George Newbern
- Length: 9 hrs and 22 mins
- Unabridged
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For fans of Michael Lewis, the astounding untold story of how professional sports transformed, in the span of a single generation, from a cottage industry into a massive global business. In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season to make ends meet.
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Starts slow...
- By John on 08-09-16
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Empire State of Mind
- How Jay-Z Went from Street Corner to Corner Office
- By: Zack O'Malley Greenburg
- Narrated by: Sean Pratt
- Length: 5 hrs and 35 mins
- Unabridged
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Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
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It was ok
- By Michelle M. on 01-03-17
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Golden Days
- West's Lakers, Steph's Warriors, and the California Dreamers Who Reinvented Basketball
- By: Jack McCallum
- Narrated by: Jack McCallum
- Length: 11 hrs and 47 mins
- Unabridged
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In Golden Days, acclaimed sports journalist Jack McCallum uses these two teams - the Jerry West/Wilt Chamberlain/Elgin Baylor Lakers and the Stephen Curry/Kevin Durant/Draymond Green Warriors - to trace the dynamic history of the National Basketball Association, which for much of the last half century has marched memorably through the state of California. Tying together the two strands of McCallum's story is Hall of Famer West, the ferociously competitive Laker guard who later became one of the key architects of the Warriors.
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Very interesting and fun to read
- By Joe on 06-12-18
By: Jack McCallum
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NFL Century
- The One-Hundred-Year Rise of America's Greatest Sports League
- By: Joe Horrigan
- Narrated by: Mark Deakins
- Length: 11 hrs and 36 mins
- Unabridged
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The NFL has come a long way from its founding in Canton, Ohio, in 1920. In the 100 years since that fateful day, football has become America’s most popular and lucrative professional sport. The former scrappy upstart league that struggled to stay afloat has survived a host of challenges to produce American icons like Vince Lombardi, Joe Montana, and Tom Brady. It is an extraordinary and entertaining history that could be told only by Joe Horrigan, former executive director of the Pro Football Hall of Fame and perhaps the greatest living historian of the NFL.
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Good but very business heavy vs football milestones
- By Katie Durr on 07-29-24
By: Joe Horrigan
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The Club
- How the English Premier League Became the Wildest, Richest, Most Disruptive Force in Sports
- By: Joshua Robinson, Jonathan Clegg
- Narrated by: Shaun Grindell
- Length: 13 hrs and 6 mins
- Unabridged
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No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.
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Read don't listen
- By JR3 on 01-23-19
By: Joshua Robinson, and others
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You Can't Make This Up
- Miracles, Memories, and the Perfect Marriage of Sports and Television
- By: Al Michaels, L. Jon Wertheim
- Narrated by: Al Michaels, Ray Porter
- Length: 9 hrs and 55 mins
- Unabridged
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In this highly entertaining and insightful memoir, one of television’s most respected broadcasters interweaves the story of his life and career with lively firsthand tales of some of the most thrilling events and fascinating figures in modern sports.
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Great, everything I hoped for, but...
- By Shortfellow on 11-30-14
By: Al Michaels, and others
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Dabo's World
- The Life and Career of Coach Swinney and the Rise of Clemson Football
- By: Lars Anderson
- Narrated by: Jamie Renell
- Length: 6 hrs and 26 mins
- Unabridged
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Sound interesting? The author thinks so too! Listen to Dabo's World and learn about how Dabo Swinney used his energy, faith, and determination to turn the Clemson Tigers into a football powerhouse.
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Very Basic Retelling
- By Colonel on 12-31-22
By: Lars Anderson
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Tall Men, Short Shorts
- The 1969 NBA Finals: Wilt, Russ, Lakers, Celtics, and a Very Young Sports Reporter
- By: Leigh Montville
- Narrated by: Leigh Montville
- Length: 11 hrs and 56 mins
- Unabridged
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They don’t set up any better than this. The greatest basketball player of all time–Bill Russell–and his juggernaut Boston Celtics, winners of ten (ten!) of the previous twelve NBA championships, squeak through one more playoff run and land in the Finals again. Russell’s opponent? The fearsome 7’1” next-generation superstar, Wilt Chamberlain, recently traded to the LA Lakers to form the league’s first dream team. Bill Russell and John Havlicek versus Chamberlain, Jerry West and Elgin Baylor.
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Very good book with a caveat
- By Hebern on 12-06-21
By: Leigh Montville
What listeners say about From Hang Time to Prime Time
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 12-14-24
Excellent book
A well researched and enjoyable listen. Croatto makes this a very entertaining history of a decade or so of basketball.
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