Immersion Audiolibro Por Paul J. Zak arte de portada

Immersion

The Science of the Extraordinary and the Source of Happiness

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Immersion

De: Paul J. Zak
Narrado por: Rich Miller
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No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on 20 years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary.

Clear instructions and examples show listeners exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.

©2022 Paul J. Zak (P)2022 Paul J. Zak Marketing Marketing y Ventas Psicología Psicología y Salud Mental Cerebro humano

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It is amazing and a must read book. Full of experimental data. And nice narrating.

Amazing

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The information in this book is very interesting but more importantly actionable.
You will want to keep a notebook handy or in my case I bought the paperback version so I could go back to key points and reread later.

Extremely Useful Information

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This book was very easy to read. The examples clearly articulated how this cutting edge research is currently being used. Definitely a must read!

Must read!

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The science behind this book is superb, experiments are laid out in great detail. But I was expecting much more practical tools, like in the “Trust factor” that was way richer in that matter. This book feels more like an ad for the Immersion platform the author is talking so much about. The main idea is that immersion is great and most of the times a good story or narrative arc creates immersion. Well, you won’t find the “how to” about that narrative arc in the book but be ready to hear about it like 50 times, which feels like wasting listening time instead of sharing something practical.

Immersion is important but…

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