Like, Comment, Subscribe
How YouTube Conquered the World
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Narrated by:
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Sean Patrick Hopkins
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By:
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Mark Bergen
About this listen
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist
Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.
Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world.
Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
©2022 Mark Bergen (P)2022 Penguin AudioListeners also enjoyed...
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Story
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- By Casey on 10-29-17
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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DisneyWar
- By: James B. Stewart
- Narrated by: Patrick Lawlor
- Length: 25 hrs and 40 mins
- Unabridged
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DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.
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Really interesting story... No ending.
- By rotinaj on 12-18-17
By: James B. Stewart
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The King of Content
- Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
- By: Keach Hagey
- Narrated by: Gabra Zackman
- Length: 10 hrs and 51 mins
- Unabridged
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
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Seinfeldia
- How a Show About Nothing Changed Everything
- By: Jennifer Keishin Armstrong
- Narrated by: Christina Delaine
- Length: 9 hrs and 59 mins
- Unabridged
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Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly.
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This bad narration is making me thirsty...
- By Audio Gra Gra on 10-06-16
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Broad Band
- The Untold Story of the Women Who Made the Internet
- By: Claire L. Evans
- Narrated by: Claire L. Evans
- Length: 9 hrs and 1 min
- Unabridged
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Women are not ancillary to the history of technology; they turn up at the very beginning of every important wave. But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize. Vice reporter and YACHT lead singer Claire L. Evans finally gives these unsung female heroes their due with her insightful social history of the Broad Band, the women who made the Internet what it is today. Evans shows us how these women built and colored the technologies we can't imagine life without.
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Inspiring
- By Jean on 03-29-18
By: Claire L. Evans
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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The Big Picture
- The Fight for the Future of Movies
- By: Ben Fritz
- Narrated by: Timothy Andrés Pabon
- Length: 9 hrs and 44 mins
- Unabridged
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In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.
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Who is overseeing the audio part of this project?
- By Lori P on 11-19-19
By: Ben Fritz
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The Friendly Orange Glow
- The Untold Story of the PLATO System and the Dawn of Cyberculture
- By: Brian Dear
- Narrated by: George Newbern
- Length: 21 hrs and 6 mins
- Unabridged
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At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.
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Memory lane for the cyberist.
- By Robert C. Hickcox on 08-08-18
By: Brian Dear
What listeners say about Like, Comment, Subscribe
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 10-08-22
Nothing new
There is very little “inside” knowledge, it is kore of a historical summary of YouTube.
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- Willcando
- 10-19-22
Knowing the social media platforms we use
Hey, we often forget the evolutionarily process of the platforms we use and how they influence us each day I use YouTube for everything from learning to entertainment. The story definitely is worthy of your time to hear well told well laid out. an amazing journey to power and prominence highly recommend it.
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- Jonathan
- 07-03-23
Amazingly complicated and fascinating story about a service we take for granted today.
It has been around for such a short period and it has eclipsed the old networks!
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- Alan Seawright
- 12-02-22
Terrifying and enlightening.
I’m a YouTuber. I make a living, and support several people in my company with my youtube content.
This book absolutely terrified me. But also gave me hope? But also terrified me.
So yeah. Worth a listen, if you’re interested in arguably the most powerful media company in the history of the planet.
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2 people found this helpful
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- Anonymous User
- 01-16-24
This helps you better understand youtube’s algorithm
It is a very entertaining book, explains just how influential youtube really is, It sheds light on just how life changing the website really is. I would give it a read if you don’t know much about youtube’s history
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- Thomas A Sharkey
- 10-13-22
Found entertaining, disagree with first review.
So the first review on audible reads "There is very little “inside” knowledge, it is kore of a historical summary of YouTube." Personally I take the illiteracy of the reviewer as an indication it's worth checking out, but that's just me. Kore is an ancient greek statue, of a young woman. Anyway, the history of youtube turns out to be long and sordid if you listen to the book. Unrelated, but did you know the fact that Susan Wojcicki (CEO) participated in the Stanford Marshmallow Experiments as a child and had more patience than all the other kids! I found it fascinating. The researchers therefore would consider it likely she "outperforms" peers. The world certainly gains absolutely nothing from her formidable capabilities except a few kids inheriting a billion dollars and probably becoming parasites to the greater good... but hey, that's the world now. Neat factoids pass the time at least.
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1 person found this helpful
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- Curtis
- 03-05-23
The Truth about YouTube
Often, as an outsider, I have a very simple, narrow view of YouTube and Google. This book opened my eyes to the reality of what YouTube was and is. Very Insightful and very realistic. This book was exactly what I need to understand the growth and reality of YouTube.
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- Anonymous User
- 03-16-24
More of a history
If your curious about the history of YT itself this is for you. If you’re trying to glean leadership insights this probably isn’t for you.
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- qrpike
- 04-21-23
More about politics than YouTube
Very biased viewpoints on political events peppered throughout make this hard to enjoy. More about things that happened on YouTube than how the company functioned or was founded.
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