Made You Look
How to Use Brain Science to Attract Attention and Persuade Others
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Narrated by:
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Ann Richardson
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By:
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Carmen Simon
About this listen
There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?
To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.
In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision.
Each section of the book provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Carmen Simon (P)2024 McGraw Hill-Ascent AudioListeners also enjoyed...
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Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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Not Realistic but It has Some Good Ideas
- By Gilbert M. Stack on 01-05-23
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
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What listeners say about Made You Look
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alex Rogo
- 06-08-24
I wish I knew this 30 years ago
Another excellent creation in the number of books about persuasion. I believe this would even make Cialfini proud. The data she uses is incredible.
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- Michael G Williamson
- 05-10-24
Buy this if you like puzzles. As an audiobook, no.
Listened to this author interviewed on Scott Adams podcast. Sounded like great content.
The way it is presented with the accompanying pdf is @£^#^! IMPOSSIBLE. And this is a book about attention & persuasion!
Specifically, the partner pdf has no direct reference in the audiobook. The pdf has no chapters nor specific figure numbers mentioned in the audio performance. So far I have scrolled through the document 10 times trying to find the right ‘effin slide the book possibly referenced. Nothing!
The author and publisher should know better. I’m missing about 80% of the content because my attention is focused on trying to find the right gd page, continual back & forth.
This lack of attention or respect for the audiobook listener makes me question where the author follows her own advice. If the book didn’t continually reference the slides, which are important examples, then I wouldn’t complain.
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