Marketing
A Very Short Introduction
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Narrated by:
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Mike Cooper
About this listen
Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits.
©2021 Kenneth Le Meunier-FitzHugh (P)2021 TantorListeners also enjoyed...
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Story
Is religion a force for war, or a force for peace? Some of the most terrible wars in history have been caused and motivated by religion. Much of the violence that fills our screens today springs from the same source. Yet some of the bravest pacifists have also been deeply religious people, and many of the laws and institutions that work to soften or prevent war have deep religious roots. This Very Short Introduction provides an overview of the history of religion and war, and a framework for analyzing it.
By: Jolyon Mitchel, and others
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Extinction
- A Very Short Introduction
- By: Paul B. Wignall
- Narrated by: Jonathan Cowley
- Length: 4 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
In this Very Short Introduction, Paul B. Wignall looks at the causes and nature of extinctions, past and present, and the factors that can make a species vulnerable. Summarizing what we know about all of the major and minor extinction events, he examines some of the greatest debates in modern science, such as the relative role of climate and humans in the death of the Pleistocene megafauna, including mammoths and giant ground sloths, and the roles that global warming, ocean acidification, and deforestation are playing in present-day extinctions.
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A short brief summary of mass extinctions
- By Amazon Customer on 06-22-20
By: Paul B. Wignall
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Plague
- A Very Short Introduction
- By: Paul Slack
- Narrated by: Gareth Richards
- Length: 4 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Story
In this Very Short Introduction audiobook, Paul Slack takes a global approach to explore the historical and social impact of plague over the centuries, looking at the ways in which it has been interpreted and the powerful images it has left behind in art and literature.
By: Paul Slack
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Blasphemy
- A Very Short Introduction
- By: Yvonne Sherwood
- Narrated by: Shakira Shute
- Length: 4 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
In a world where not everyone believes in God, "blasphemy" is surely a concept that has passed its use-by-date. And yet blasphemy (like God and religion) seems to be on the rise. In this Very Short Introduction Yvonne Sherwood asks why this should be the case, looking at factors such as the increased visibility of religious and racial minorities, new media, and engines of surveillance (which are far more omniscient than the old gods could ever be), and the legacies of colonial blasphemy laws.
By: Yvonne Sherwood
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American Political Parties and Elections
- A Very Short Introduction
- By: L. Sandy Maisel
- Narrated by: Eric Jason Martin
- Length: 5 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Story
Few Americans and even fewer citizens of other nations understand the electoral process in the United States. Still fewer understand the role played by political parties in the electoral process or the ironies within the system. This Very Short Introduction audiobook introduces the listener to these issues and more, providing an insider's view of how the system actually works while shining a light on some of its flaws.
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Great for an 8th grader
- By RAYMOND BARRY on 10-12-22
By: L. Sandy Maisel
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Poverty
- A Very Short Introduction
- By: Philip N. Jefferson
- Narrated by: Leon Nixon
- Length: 4 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
In this Very Short Introduction, Philip N. Jefferson explores how the answers to these questions lie in the social, political, economic, educational, and technological processes that impact all of us throughout our lives. The degree of vulnerability is all that differentiates us. He shows how a person's level of vulnerability to adverse changes in their life is very much dependent on the circumstances of their birth, including where their family lived, whether it was peacetime or wartime, whether they had access to clean water, and whether they are male or female.
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War and Religion
- A Very Short Introduction
- By: Jolyon Mitchel, Joshua Rey
- Narrated by: Anne Flosnik
- Length: 3 hrs and 50 mins
- Unabridged
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Overall
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Performance
-
Story
Is religion a force for war, or a force for peace? Some of the most terrible wars in history have been caused and motivated by religion. Much of the violence that fills our screens today springs from the same source. Yet some of the bravest pacifists have also been deeply religious people, and many of the laws and institutions that work to soften or prevent war have deep religious roots. This Very Short Introduction provides an overview of the history of religion and war, and a framework for analyzing it.
By: Jolyon Mitchel, and others
-
Extinction
- A Very Short Introduction
- By: Paul B. Wignall
- Narrated by: Jonathan Cowley
- Length: 4 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this Very Short Introduction, Paul B. Wignall looks at the causes and nature of extinctions, past and present, and the factors that can make a species vulnerable. Summarizing what we know about all of the major and minor extinction events, he examines some of the greatest debates in modern science, such as the relative role of climate and humans in the death of the Pleistocene megafauna, including mammoths and giant ground sloths, and the roles that global warming, ocean acidification, and deforestation are playing in present-day extinctions.
-
-
A short brief summary of mass extinctions
- By Amazon Customer on 06-22-20
By: Paul B. Wignall
-
Plague
- A Very Short Introduction
- By: Paul Slack
- Narrated by: Gareth Richards
- Length: 4 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this Very Short Introduction audiobook, Paul Slack takes a global approach to explore the historical and social impact of plague over the centuries, looking at the ways in which it has been interpreted and the powerful images it has left behind in art and literature.
By: Paul Slack