Post-Acquisition Marketing
How to Create Enterprise Value in the First 100 Days
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Narrated by:
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Assaf Cohen
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By:
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Shiv Narayanan
About this listen
When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
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Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
What listeners say about Post-Acquisition Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- TradeIsLife
- 08-04-23
Decent High-Level Book for Non-Marketing Founders
I'll start by saying I am a huge fan of Shiv, and in my opinion he is one of the best minds in B2B / start-up marketing, specifically from a strategic stand-point. He has a great way of taking large and complex concepts and breaking them down into bite size, digestible content that is high in Vitamin V (value).
Shiv's LinkedIn content is vastly superior in value to almost everyone else I follow, and I have a fairly robust marketing network.
I was excited to get this book for some insider tips and a deeper dive into post-acquisition marketing. To be fair, there are a few gems in this book, but unfortunately it mostly serves as a primer for Shiv's newsletter content and lacks the deep insights one hopes to typically gain from reading a book, even a short one.
Shiv is full of knowledge, unfortunately most of it is not in this book.
I would recommend this as a fast read for start-up founders and marketers new to the start-up world. If you are an experienced start-up marketer there will be little additional value here for you.
Hoping for a much meatier follow up in the future.
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