Being rich is not normal: most people never achieve wealth in their lifetime. The very word "rich" describes a state beyond the median. To become rich, you will have to think radically differently from the way most people around you think. Do you know what those specific differences may be? Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families, and businesses in generational cycles of poverty.

Douglas Kruger, best-selling author of Is Your Thinking Keeping You Poor? and Poverty Proof, returns with his hardest-hitting book yet. This take-no-prisoners exploration of how money works will challenge you on everything you think you know while arming you with economically sound principles for growing your prosperity. No holds are barred when it comes to discussing how governments keep people poor, and which deeply held belief systems promote poverty.

There is something special about being a writer. Yet the process is not mystical - it’s just hard work. Here is how you can do that hard work intelligently, from a writer who loves the craft and has a publishing history to show for it.

Are you the Schwarzenegger of bodybuilding, the Branson of business, or the Clarkson of cars? Would you like to be? Own Your Industry is a guide to what you can do to position yourself as the "go-to name" in your industry. Because when you are known as the expert, the icon, the thought leader - the business will come to you. Business author and global speaker Douglas Kruger explores all the advantages of moving from amateur to expert, regardless of what you do for a living.

Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. This book is your road map to avoiding the pitfalls, finding the "smart-cuts", and ensuring that all your efforts amount to an empire rather than financial ruin.

In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their fields? Most importantly, is it possible for us to emulate their success? The answer is a resounding Yes! In What Makes Them Great?, Kruger's 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up.

Yes, you can become rich. No, it's not easy, but it's not as difficult as many people imagine - and it's definitely not impossible, as many cynics would have us believe.

Have you ever wondered why some people seem to get rich easily while others are destined for lives of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or choice of jobs, businesses, or investments? The shocking answer is: none of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states, "Give me five minutes, and I can predict your financial future for the rest of your life!"

For more than 25 years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by Mr. Money Mustache is the ultimate makeover of this best-selling classic, ensuring that its time-tested wisdom applies to people of all ages.

Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this best-selling audiobook, Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there.

Real estate investors used to build wealth the hard way: slowly saving money and sacrificing their current happiness for a future reward. This method produces results in the long run but what if there's a better, more efficient way that works in years instead of decades? Buy, Rehab, Rent, Refinance, Repeat (BRRRR) is the five-part real estate investing strategy that makes financial freedom more attainable than ever: You buy a property under market value, add value with renovations, rent it out to tenants, complete a cash-out refinance, and then use that money to do it all over again.

In You Were Born Rich, Bob Proctor has done it again, this time taking you step by step to the surprising discovery that success is not always reaching out for something that you don't have but rather only reaching over and rearranging the pieces already there. The great value of this audiobook is that you can instantly apply the conclusions to your own life. It will begin to impact you long before you reach the last chapter.

When you're doing something that's out of the ordinary, your mental programing, your paradigm, will try and stop you. If you want to win, you must keep going. Your paradigms may be masked in complacency, fear, worry, anxiety, insecurities, self-doubt, mental hurry, and self-loathing - the result is keeping you stuck...locked in a box and starved of your dreams and ambitions.

Each of us has a dual nature: we are light (conscious) and dark (unconscious). The dark side of our personality - the “other,” the shadow side - is made up of what we think is our primitive, primal, negative impulses - our “existential kink.” Our existential kink also drives the dark or negative repeating patterns in our life: always choosing the abusive partner or boss, settling for less, thinking that we’re undeserving, not worthy. But it also is the source of our greatest power.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.

There are only two things millionaires have that you don't: wealth and the knowledge to build wealth. But that's all about to change. Thanks to “Millionaire Maker” Loral Langemeier, you can develop the same financial intelligence that millionaires use to create, grow, and sustain their fortunes.

Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once they've begged, "Just tell me what to do." It's no surprise that even my most successful friends feel confused or paralyzed. Even if they have a shelfful of personal finance books, they don't have time to make sense of all the information available.

From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mind-set, and learn the tools to take control of your life and start on a path toward your own definition of freedom.

Financial planner Canna Campbell saved $32,000 in 12 months by using her unique strategy of bundling - saving and earning extra money in small, achievable parcels of $1,000. Now she wants to empower you to get the same results! Drawing on material from her popular YouTube channel and website, here Canna shares all of her tips and tricks for saving and earning additional money as well as advice for turning these savings into long-term passive income through savvy investments.