Renegade Marketing
12 Steps to Building Unbeatable B2B Brands
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Narrated by:
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Drew Neisser
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By:
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Drew Neisser
About this listen
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a 12-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
- Walk through a highly refined discovery process that culminates in finding your brand’s purpose
- Define your company’s purpose in eight words or fewer
- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
- Assemble effective marketing plans that engage employees, inspire customers, and attract new business
- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- By: Howard Marks
- Narrated by: John FitzGibbon
- Length: 7 hrs and 9 mins
- Unabridged
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Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
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Five Star Book, two Star Audiobook
- By Johnny on 06-08-15
By: Howard Marks
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The Wealth Mindset
- Understanding the Mental Path to Wealth
- By: Neville Goddard
- Narrated by: Mark Manning
- Length: 1 hr and 4 mins
- Unabridged
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Taught by one of the great self-improvement teachers of the 20th century, The Wealth Mindset is an extraordinary guide on how to achieve success by transforming your mental attitude. Clear and provocative, this audiobook will reveal to you a fascinating new way to wealth.
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Excellent Read!
- By @larry on 11-21-16
By: Neville Goddard
What listeners say about Renegade Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- TheBeardAbides
- 12-07-21
Most straightforward framework I have heard so far
Maybe one of the most actionable books I have listened to as a marketer. It does a masterful job of painting the entire picture of modern marketing requirements while still including very specific and actionable insights along the entire way. About to listen to it again and share it throughout my organization.
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