Scarcity Brain
Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
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Narrated by:
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Michael Easter
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By:
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Michael Easter
About this listen
NEW YORK TIMES BESTSELLER • The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?
“Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and author of The Book of Boundaries
“Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of Outlive
Have you ever found yourself wondering “Why do I want more than I have?” Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.
But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
• Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
• Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
• Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
• Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
• Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.
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Critic reviews
“This book is for anyone desperate to break the cycle of doom scrolling, constant cravings, and the relentless drive for more—more validation, more sugar, more money, more stuff. Scarcity Brain reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.” —Melissa Urban, New York Times bestselling author of The Book of Boundaries
“Michael Easter brings to light that our challenges with behavior change can be better understood—and conquered—if we know how driven we are by our scarcity mindset. With deep science-backed insights, personal stories, practical guidance, and a relatable approach, Easter’s book is for anyone interested in embarking on a journey of self-discovery and empowerment with the goal of living a healthier, more satisfying, and actualized life.” —Juliet Starrett & Dr. Kelly Starrett, New York Times bestselling authors of Built to Move
“Michael Easter illuminates how humans are hardwired to seek more, even when our reward-seeking behaviors become at odds with our well-being. His vulnerable weaving of his own personal experiences alongside cutting edge research and current events compel you to examine your own life and patterns. Consider this engaging read a mandate to get curious, a more effective tool for meaningful, positive, lasting change than shame or judgement, the traditional tools of the trade.” —Liz Plosser, editor in chief of Women’s Health
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- Narrated by: Christopher M. Palmer MD
- Length: 12 hrs and 18 mins
- Unabridged
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We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.
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Arguing brain health theory to medical profession
- By Maya H Saric on 03-10-23
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Letters from an Astrophysicist
- By: Neil deGrasse Tyson
- Narrated by: Neil deGrasse Tyson, Vikas Adam, Piper Goodeve, and others
- Length: 5 hrs and 35 mins
- Unabridged
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Astrophysicist Neil deGrasse Tyson has attracted one of the world’s largest online followings with his fascinating, widely accessible insights into science and our universe. Now, Tyson invites us to go behind the scenes of his public fame by unveiling his candid correspondence with people across the globe who have sought him out in search of answers. In this hand-picked collection of 100 letters, Tyson draws upon cosmic perspectives to address a vast array of questions about science, faith, philosophy, life, and of course, Pluto.
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Dear Neil...
- By Tina G. on 10-14-19
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Napoleon's Hemorrhoids…And Other Small Events That Changed History
- By: Phil Mason
- Narrated by: LJ Ganser
- Length: 8 hrs and 13 mins
- Unabridged
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Hilarious, fascinating, and a roller coaster of dizzying, historical what-ifs, Napoleon's Hemorrhoids is a potpourri for serious historians and casual history buffs. In one of Phil Mason's many revelations, you'll learn that Communist jets were two minutes away from opening fire on American planes during the Cuban missile crisis, when they had to turn back as they were running out of fuel. You'll discover that before the Battle of Waterloo, Napoleon's painful hemorrhoids prevented him from mounting his horse to survey the battlefield.
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They just throw the facts too fast
- By Concerned_llama on 12-11-20
By: Phil Mason
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Welcome to the Universe
- An Astrophysical Tour
- By: Michael A. Strauss, J. Richard Gott, Neil deGrasse Tyson
- Narrated by: Michael Butler Murray
- Length: 17 hrs and 53 mins
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Welcome to the Universe is a personal guided tour of the cosmos by three of today's leading astrophysicists. Inspired by the enormously popular introductory astronomy course that Neil deGrasse Tyson, Michael A. Strauss, and J. Richard Gott taught together at Princeton, this book covers it all - from planets, stars, and galaxies to black holes, wormholes, and time travel.
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All About What We Know About the Universe - ALL
- By J.B. on 02-17-17
By: Michael A. Strauss, and others
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Naked Statistics
- Stripping the Dread from the Data
- By: Charles Wheelan
- Narrated by: Jonathan Davis
- Length: 10 hrs and 48 mins
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From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.
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Starts well then becomes non-Audible
- By Michael on 09-07-13
By: Charles Wheelan
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Reentry
- SpaceX, Elon Musk, and the Reusable Rockets That Launched a Second Space Age
- By: Eric Berger
- Narrated by: Rob Shapiro
- Length: 12 hrs and 59 mins
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From launchpad explosions to a pernicious cricket infestation to the demanding management style of Musk himself, the rise of SpaceX was beset with challenges and far from inevitable. Find out how the startup beat the odds and flew high enough to outpace their rivals... and where they're going next.
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Just phenomenal
- By Everyday Guy on 11-17-24
By: Eric Berger
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Plant Science: An Introduction to Botany
- By: Catherine Kleier, The Great Courses
- Narrated by: Catherine Kleier
- Length: 12 hrs and 13 mins
- Original Recording
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Dr. Catherine Kleier invites us to open our eyes to the phenomenal world of plant life and to the process she calls “Natura Revelata”, the joy of celebrating and learning from the secrets of nature. As Dr. Kleier shares her knowledge with contagious excitement for her subject, she emphasizes the middle ground: Instead of focusing on cell microbiology or the study of ecosystems and habitats, she stresses the basic biology, function, and the amazing adaptations of the plants we see all around us.
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Needs accompanying documentation and visual aides
- By Ryan on 04-04-19
By: Catherine Kleier, and others
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How Dogs Love Us
- A Neuroscientist and His Adopted Dog Decode the Canine Brain
- By: Gregory Berns
- Narrated by: LJ Ganser
- Length: 7 hrs and 41 mins
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How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.
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misleading title
- By Cindy on 08-06-15
By: Gregory Berns
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What listeners say about Scarcity Brain
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mark
- 12-30-23
Interesting thoughts
Since the author studied the loop of seeking associated with destructive behaviors (alcohol and drug addiction) he paints a path to recognition which can be interesting for those who seek this information. I think seeking the assistance from a therapist would be more beneficial but reading this book could help establish a recognition that a problem exists.
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1 person found this helpful
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- Jennifer Beam
- 11-10-23
Empowering, upgrade in my quality of life
I loved The Comfort Crisis so I knew I’d at least “like” this one….I love it just as much, if not more.
Understanding how our brains are wired is key…..Understanding that all consumerism is hacking this knowledge to use *against* us, gives us a fighting chance to not get duped, entangled, addicted, Ect—for THEIR gains. Our losses.
What I love most is this is not all just dry data. The author searches to depths that are visceral….for what means most to our TRUE selves, our best lives….beyond what any fleeting moments of happiness could ever bring.
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- Courtney Betancourt
- 10-10-23
Great book!
I have listened to this book 3 times now and I continue to pick up little nuggets and insights to myself. I enjoy Michael Easter’s work and insights into what and why we are the way we are.
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- Anonymous User
- 10-05-23
interesting read, lots of leaps
easy to listen to, many unique stories. didn't blend together well, overall did well
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- kmdfwi
- 02-19-24
Very Practical for Today
I feel more attuned to the Scarcity Brain and things that contribute. Would listen again.
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- Said
- 04-17-24
fix your craving by changing your perspective
The author gives a first hand experience on how he searched for happiness in our world of social media, abundance and craving for more. Very well researched topics on addiction, why people want more, hoard more and why monks live in solitude. when I was listening to this book, it was as if I was listening to a friend who I haven't seen in a while. I enjoyed listening to stories he experienced and how he became a better person who could control his desires. It made me realize living love to the fullest does not mean having everything. It means living a meaningful life with what we have and cherish people around us. Thank you!
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- dawn Renae
- 04-18-24
Abyss
A must read for all abyss travelers. Knowing oneself is powerful. It breeds confidence and contentment.
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- Amazon Customer
- 08-13-24
Excellent
A great mindset shift and renewed way to look at life, our circumstances, and what is most valuable. A lot of great nuggets of wisdom to chew on. My favorite, “gear vs stuff.”
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- Mary Trigger
- 10-08-24
Redefining the Loop
Excellent insight into the scarcity loop and how every day life has consumed us. Figuring out what is most important and redefining a loop that matters for you. What an excellent listen
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- Amazon Customer
- 09-30-23
Fascinating data on why we repeat behaviors
Comfort Crisis opens your eyes and mind to our current unseen crisis. Scarcity Brain shows they whys behind our behavior. Makes your feel like you could actual start to change some potentially negative habits, for good.
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5 people found this helpful