Scientific Advertising Audiolibro Por Mr. Claude C. Hopkins arte de portada

Scientific Advertising

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Scientific Advertising

De: Mr. Claude C. Hopkins
Narrado por: Core Media Productions
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Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

©1923 Public Domain (P)2007 Internet Business Ideas Inc. Marketing Marketing y Ventas Publicidad
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I was introduced to this book 12 years ago from a coach. I admit I never read it. After phone call with Jay Abraham, I took his recommendation to read it. He actually recommended that I readi the book literally seven times. I now see why this book has been a cornerstone to legendary marketers.

Great book

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Original data on Advertising. This book gives the basic original concepts on Advertining. I is a must read as it is always good to have the basic concepts in a field of endeavour.

Original Advertising. this is what I would call it

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Would you recommend this audiobook to a friend? If so, why?

Selling your story is always important. This is one of the best advertising books I have seen, I read fairly profusely, and have done very well in business. I hear the critics, but honestly it's not perfect but amazing nonetheless. It's also nice because it's concise.

Editing Errors Aside Its Still A Must Read

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I listened till the end and got almost nothing useful, for example, the author said:
We need training, we need good tools.

I would ask: what training? what tools? The book is so empty! so vague!
It's like a politician saying: We need to save our country!
But How?

So empty book with tons of beautiful words

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