Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Scientific Advertising

By: Claude C. Hopkins
Narrated by: Paul Jones
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $18.71

Buy for $18.71

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Scientific Advertising

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    83
  • 4 Stars
    21
  • 3 Stars
    10
  • 2 Stars
    4
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    66
  • 4 Stars
    17
  • 3 Stars
    10
  • 2 Stars
    3
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    61
  • 4 Stars
    18
  • 3 Stars
    12
  • 2 Stars
    4
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

a must-read for agencies and business owners

if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

Classics of Underwriting!

Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

One of three Books to save my life

This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Scientific Advertising

Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Super Book on Advertising

I really enjoyed the knowledge this book offered on Advertising from a scientific perspective. A must for anyone in the field of Sales.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A should read or listen to.

Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars

Deep psychology

Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

great basis for what makes ads, newsletters

it helps you note that the main ideas of what works before still works nowadays as well

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Classic but dry

It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Indispensable Lessons From A Master Salesman

If you’re looking to understand what makes effective selling, don’t read this book. The lessons of the master Claude Hopkins ring true in today’s noisy fake selling environment.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!