Selling Vision
The X-XY-Y Formula for Driving Results by Selling Change
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Narrated by:
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A.T. Chandler
About this listen
The groundbreaking new change-management strategy that will give you the edge in a business world where nothing stays the same.
Selling Vision provides a sales approach designed specifically to help you sell new products or services that require significant change in the way you do business.
Nearly every sales professional today is dealing with unprecedented change, at an unprecedented pace. Whether you're transitioning from selling IT hardware to cloud solutions, dealing with innovative new pricing models, or serving new customers, this book gives you a powerful, proven sales strategy that will differentiate you from the competition. The authors' proven program that integrates change-management and sales strategy will help you easily navigate and succeed in the new world of selling - and close more deals than ever.
©2015 BTS Group AB (P)2016 McGraw Hill-Ascent AudioListeners also enjoyed...
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- By: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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Stop Selling and Start Leading
- How to Make Extraordinary Sales Happen
- By: James M. Kouzes, Barry Z. Posner, Deb Calvert
- Narrated by: Brian Holsopple
- Length: 5 hrs and 17 mins
- Unabridged
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In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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Sales leadership 101
- By Sole Trades on 08-29-20
By: James M. Kouzes, and others
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How Did That Happen?
- Holding People Accountable for Results the Positive, Principled Way
- By: Roger Connors, Tom Smith
- Narrated by: Lloyd James
- Length: 9 hrs and 53 mins
- Unabridged
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Drawing on case studies, many from client companies, the authors show how to establish clear expectations and manage the unmet expectations that inevitably occur. And they offer a positive, principled way that engages hearts and minds. This book can help people at every level---from senior executives to front-line workers---enjoy greater productivity, profitability, and job satisfaction.
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HELP - How Can I Get The Lost Hours Back ?
- By Mike on 09-23-09
By: Roger Connors, and others
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Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others