Preview

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Shift

By: Mark Holden
Narrated by: Clare Wille, Damien Goodwin
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Advancements in data, technology, and AI, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications. From how people are consuming media and the techniques used to engage with them, to how we in marketing actually work together.

As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.

This is the ambition of Shift.

Shift takes a look at where we have just been and where we are heading.

Bringing together the opinions of many of the leaders across the world of marketing communications with exclusive research, Shift offers an informed view of what lies ahead to help us prepare.

Now available as an audiobook, which has been updated with some exciting new research conducted in partnership with WARC, Shift sets out to genuinely help marketers, and their agencies, rethink marketing for tomorrow, today.

©2021 PHD (P)2023 PHD
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Shift

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.