Simplified Cybersecurity Sales for MSPs
The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy
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Narrated by:
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Jennifer Bleam
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By:
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Jennifer Bleam
About this listen
Selling was already challenging enough.
Most Managed Service Providers slog their way through sales because they know their services will bring value to their clients. But now that cybersecurity has become a mandatory concern for all businesses, the world of sales is even more uncertain.
What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy?
This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.
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The Complete Bro-grammer's Career Guide
- By Leels on 09-18-19
By: John Sonmez
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No Place to Hide
- Edward Snowden, the NSA, and the U.S. Surveillance State
- By: Glenn Greenwald
- Narrated by: L. J. Ganser
- Length: 9 hrs and 49 mins
- Unabridged
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In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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Best Read in Print Format
- By Alfredo Ramirez on 11-22-14
By: Glenn Greenwald
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Surveillance Valley
- The Secret Military History of the Internet
- By: Yasha Levine
- Narrated by: LJ Ganser
- Length: 10 hrs and 42 mins
- Unabridged
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In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.
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Profound look at the internet and surveillance
- By stuartjash on 04-06-18
By: Yasha Levine
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Millennium
- From Religion to Revolution: How Civilization Has Changed over a Thousand Years
- By: Ian Mortimer
- Narrated by: John Lee
- Length: 15 hrs and 14 mins
- Unabridged
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In Millennium, best-selling historian Ian Mortimer takes the listener on a whirlwind tour of the last 10 centuries of Western history. It is a journey into a past vividly brought to life and bursting with ideas, that pits one century against another in his quest to measure which century saw the greatest change. We journey from a time when there was a fair chance of your village being burned to the ground by invaders - and dried human dung was a recommended cure for cancer - to a world in which explorers sailed into the unknown and civilizations came into conflict.
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Bad ending - literally
- By John Gordon on 12-14-16
By: Ian Mortimer
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- By: Nicholas Kardaras PhD
- Narrated by: Jonathan Davis
- Length: 11 hrs and 5 mins
- Unabridged
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
- By Veronica on 11-03-20
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Cyber Wars
- Hacks That Shocked the Business World
- By: Charles Arthur
- Narrated by: Joe Jameson
- Length: 7 hrs and 40 mins
- Unabridged
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Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.
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For the security professional and average joe
- By Quella on 01-11-19
By: Charles Arthur
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
- Unabridged
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Prediction Machines
- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
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The Book of Satoshi
- The Collected Writings of Bitcoin Creator Satoshi Nakamoto, 1st Edition
- By: Phil Champagne
- Narrated by: Stephanie Murphy
- Length: 7 hrs and 27 mins
- Unabridged
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The Book of Satoshi, the collected writings of Satoshi Nakamoto, creator of the bitcoin. The foreword was written by Jeff Berwick.
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Great historic read that'll teach the blockchain
- By Peter Hanson on 05-19-16
By: Phil Champagne
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Tor Darknet Bundle (5 in 1) Master the Art of Invisibility (Bitcoins, Hacking, Kali Linux)
- By: Lance Henderson
- Narrated by: James C. Lewis
- Length: 12 hrs and 57 mins
- Unabridged
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The best five books on anonymity in existence! Want to surf the web anonymously? Cloak yourself in shadow on the Deep Web or The Hidden Wiki? I will show you how to become a ghost in the machine - leaving no tracks back to your ISP - whether on the Deep Web or regular Internet. This audiobook covers it all: encrypting your files, securing your PC, masking your Online footsteps with Tor, VPNs, Freenet, and bitcoins, and all while giving you peace of mind with total 100 percent anonymity.
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Technical deficiencies
- By Byzantine Technologies LLC on 07-16-19
By: Lance Henderson
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- By: Marc Levinson
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 20 mins
- Unabridged
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In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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Fascinating Topic sometimes lost in minutiae
- By zombie64 on 07-15-14
By: Marc Levinson
What listeners say about Simplified Cybersecurity Sales for MSPs
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Brian Kelly
- 10-12-23
Clear, Concise, Powerful
The author delivers on her promise of a filler free explanation of her simplified cybersecurity sales process. Highly recommend for sales people and for service leaders looking to better understand a sales cycle that puts client relationships first.
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- Samson
- 11-28-23
Excellent book, straight to the point
There’s nothing to dislike about this book. If you sell cybersecurity solutions you need to read this. It’s fast and sharpens your approach, regardless of your existing sales skills. 10/10 will read again
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- Michael
- 10-11-23
Great sales and strategy book for MSP’s
Awesome!! Read Jennifer provides allot of GEMS in this book.
Well worth your time.
Thanks.
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- William A. Ross
- 10-31-23
Sincere and helpful
Jennifer provides a solid framework for how to sell cybersecurity. There are no "used car salesman" techniques. Just being a genuine human and framing things in an honest way that adds value to a client. You don't have to become "salesy". She simply helps you understand the value proposition and how to convey the importance of what you offer to your clients.
This book is for MSPs that want to make sure they have a handle on their value proposition and properly framing that and presenting it to your prospects, while avoiding fake "closing" techniques that turn people off.
I encourage you to check her out on podcasts and download her resources. She is a genuine and sincere person who is great at helping MSPs.
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- Amazon Customer
- 02-10-24
The insight and approach Jennifer provided on cybersecurity sales and marketing.
I absolutely love Jennifer’s book, “Simplified Cybersecurity Sales for MSPs.” It’s an indispensable resource for MSPs and MSSPs at any stage of their business journey, offering innovative insights into sales and marketing strategies. Jennifer does a phenomenal job breaking down complex concepts into actionable advice, providing readers with fresh perspectives every time they consult the book. Whether you’re starting out or looking to enhance your existing services, this book, with its honest approach to selling and marketing, is a must-have that you’ll find yourself returning to for ‘different nuggets’ of wisdom. - Mike H.
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