In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of American life was just getting started. In this rollicking narrative, Nicholas K. Smith carries us through the long 20th century as sneakers became the totem of subcultures from California skateboarders to New York rappers, the cause of gang violence and riots, the heart of a global economic controversy, the lynchpin in a quest to turn big sports into big business, and the muse of high fashion.

This comprehensive audio textbook has 17 chapters covering the beginnings of sociology as an academic research discipline, culture and media, sociological research, socialization across the life course, social structure and social interaction, groups and organizations, deviance and crime, and social class and social stratification, global stratification, race and ethnicity, gender and sex, sexuality, family, religion, education and healthcare, politics, the economy, and population and society.

In Native American DNA, Kim TallBear shows how DNA testing is a powerful - and problematic - scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

The Left used to be the party of the hippies and the free spirits. Now it’s home to woke scolds and humorless idealogues. The New Puritans can judge a person’s moral character by their clothes, Netflix queue, fast food favorites, the sports they watch, and the company they keep. No choice is neutral, no sphere is private. Not since the Puritans has a political movement wanted so much power over your thoughts, hobbies, and preferences every minute of your day. In the process, they are sucking the joy out of life.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

The notion that everyone wants sex—and that we all have to have it—is false. It’s intertwined with our ideas about capitalism, race, gender, and queerness. And it impacts the most marginalized among us. For asexual folks, it means that ace and A-spec identity is often defined by a queerness that’s not queer enough, seen through a lens of perceived lack: lack of pleasure, connection, joy, maturity, and even humanity. In this exploration of what it means to be Black and asexual in America today, Sherronda J. Brown offers new perspectives on asexuality.

Emma Dabiri can tell you the first time she chemically straightened her hair. She can describe the smell, the atmosphere of the salon, and her mix of emotions when she saw her normally kinky tresses fall down her shoulders. For as long as Emma can remember, her hair has been a source of insecurity, shame, and - from strangers and family alike - discrimination. And she is not alone.

In this lively, accessible, and provocative collection, Aph and Syl Ko provide new theoretical frameworks on race, advocacy for nonhuman animals, and feminism. Using popular culture as a point of reference for their critiques, the Ko sisters engage in groundbreaking analysis of the compartmentalized nature of contemporary social movements, present new ways of understanding interconnected oppressions, and offer conceptual ways of moving forward, expressive of Afrofuturism and Black veganism.

Personal and professional networks shape everything we do. A chance meeting leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture. The bourgeois worked for corporations, wore gray, and went to church. The bohemians were artists and intellectuals. Bohemians championed the values of the liberated 1960s; the bourgeois were the enterprising yuppies of the 1980s.

Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.

This modern classic of social history and media traces the precipitous decline of childhood in America today, and the corresponding threat to the notion of adulthood. Deftly marshaling a vast array of research, Neil Postman suggests that childhood is a recent invention. But now the division between child and adult is eroding under the barrage of television, which turns the adult secrets of sex and violence into entertainment and pitches news and advertising at the intellectual level of 10-year-olds.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Before We Were Trans illuminates the stories of people across the globe, from antiquity to the present, whose experiences of gender have defied binary categories. Blending historical analysis with sharp cultural criticism, trans historian and activist Kit Heyam offers a new, radically inclusive trans history, chronicling expressions of trans experience that are often overlooked, like gender-nonconforming fashion and wartime stage performance. Heyam looks to the past to uncover new horizons for possible trans futures.

Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Not Gay thrusts deep into a world where straight guy-on-guy action is not a myth but a reality: There's fraternity and military hazing rituals, where new recruits are made to grab each other's penises and stick fingers up their fellow members' anuses; online personal ads, where straight men seek other straight men to masturbate with; and, last but not least, the long and clandestine history of straight men frequenting public restrooms for sexual encounters with other men.

Future Shock is about the present. Future Shock is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations - even our patterns of friendship and love. Future Shock vividly describes the emerging global civilization: tomorrow's family life, the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary. It illuminates the world of tomorrow by exploding countless cliches about today.

The Art Instinct combines two of the most fascinating and contentious disciplines, art and evolutionary science, in a provocative new work that will revolutionize the way art itself is perceived. Aesthetic taste, argues Denis Dutton, is an evolutionary trait, and is shaped by natural selection. It's not, as almost all contemporary art criticism and academic theory would have it, "socially constructed".

We all know how identities - notably, those of nationality, class, culture, race, and religion - are at the root of global conflict, but the more elusive truth is that these identities are created by conflict in the first place. In provocative, entertaining chapters, Kwame Anthony Appiah interweaves keen-edged argument with engrossing historical tales and reveals the tangled contradictions within the stories that define us.

In this book, Katrina Hazzard-Donald explores African Americans' experience and practice of the herbal, healing folk belief tradition known as Hoodoo. Working against conventional scholarship, Hazzard-Donald argues that Hoodoo emerged first in three distinct regions she calls "regional Hoodoo clusters" and that after the turn of the 19th century, Hoodoo took on a national rather than regional profile.

The Left used to be the party of the hippies and the free spirits. Now it’s home to woke scolds and humorless idealogues. The New Puritans can judge a person’s moral character by their clothes, Netflix queue, fast food favorites, the sports they watch, and the company they keep. No choice is neutral, no sphere is private. Not since the Puritans has a political movement wanted so much power over your thoughts, hobbies, and preferences every minute of your day. In the process, they are sucking the joy out of life.

In Native American DNA, Kim TallBear shows how DNA testing is a powerful - and problematic - scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.