The Adweek Copywriting Handbook Audiolibro Por Joseph Sugarman arte de portada

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

 Vista previa

$0.00 por los primeros 30 días

Prueba por $0.00
Escucha audiolibros, podcasts y Audible Originals con Audible Plus por un precio mensual bajo.
Escucha en cualquier momento y en cualquier lugar en tus dispositivos con la aplicación gratuita Audible.
Los suscriptores por primera vez de Audible Plus obtienen su primer mes gratis. Cancela la suscripción en cualquier momento.

The Adweek Copywriting Handbook

De: Joseph Sugarman
Narrado por: Mike Lenz
Prueba por $0.00

Escucha con la prueba gratis de Plus

Compra ahora por $21.49

Compra ahora por $21.49

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media Marketing Marketing y Ventas Publicidad
Todas las estrellas
Más relevante  
Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.

The only book you'll ever need for copywriting!

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.

Very good book

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting

Great alma mater for copywriters

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I couldn’t read it only once! Just finished my second time through. The axioms and lessons are priceless.

I couldn’t read it…

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say

Great advice

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I learned a lot from this book and have already put some of it to practice. Some of it is outdated, but for the most part, it’s a masterclass on copywriting! Highly recommend!

LOVED IT!

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.

Filled with valuable principles and examples

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.

This content is so good I bought the book

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.

great advertising advice

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.

while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.

it's good but probably overrated.

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Ver más opiniones