The Art of Selling to the Affluent
How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
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Narrated by:
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Joe Bronzi
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By:
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Matt Oechsli
About this listen
Attract and retain affluent customers and clients.
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.
- Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
- Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
- Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry
The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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Awesome story!
- By SmartSysta on 06-07-23
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Zero Resistance Selling
- Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-Cybernetics
- By: Maxwell Maltz
- Narrated by: Matt Furey
- Length: 6 hrs and 40 mins
- Original Recording
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Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.
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Become a Master at Closing Sales
- By John Chisum (@revchiz) on 04-29-17
By: Maxwell Maltz
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The Best of No BS
- The Ultimate No Holds Barred Anthology
- By: Dan S. Kennedy
- Narrated by: Tyler Darby
- Length: 18 hrs and 32 mins
- Unabridged
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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The politics distracts from the nuts and bolts
- By helsinki institute pics on 07-19-23
By: Dan S. Kennedy
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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An introduction. NOT a how to.
- By sabri sivan on 01-30-15
By: Ryan Holiday
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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How to Talk to Anybody, Anytime, Anywhere
- 3 Steps to Make Instant Connections
- By: Chris Widener
- Narrated by: Chris Widener
- Length: 33 mins
- Unabridged
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Leadership and influence author Chris Widener teaches a simple three-step process to make sure you're always prepared to talk to anybody, anytime and anywhere. Have you ever felt like you don't know what to say in a social situation? Is small talk not your thing? If so, then this is the perfect program to equip you with the skills you need to be a great conversationalist at social events, business meetings, with your superiors, and with friends. Banish those awkward moments with this simple and memorable system by a professional speaker who is never at a loss for words. Never feel like you don't know what to say again!
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It's only 30 minutes, and it's free.
- By RochX7 on 09-19-20
By: Chris Widener
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Inked
- The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 7 hrs and 37 mins
- Unabridged
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Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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This is the raw step by step negotiation book!
- By Anonymous User on 05-28-20
By: Jeb Blount
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Master Your Time, Master Your Life
- The Breakthrough System to Get More Results, Faster, in Every Area of Your Life
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 2 mins
- Unabridged
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In Master Your Time, Master Your Life, Tracy explains why tackling the right project at the right time is of the utmost importance. Based on the most recent research into the field of productivity as well as the author's personal experiences and those of his clients, Tracy argues that we may be stuck on something because of one simple thing: The timing isn't right.
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Great material. Audio quality lacking.
- By Richard Fox on 02-05-17
By: Brian Tracy
What listeners say about The Art of Selling to the Affluent
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 10-13-22
Keeper
Very interesting concepts on production through relationships. Gonna definitely read it again, and again.
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- Bryce McNabb
- 01-27-23
Well written and helpful
This book just made me realize that I am doing the right things in how I sell. There are definitely some areas I need to work on. However, I learned how to fix them through this book.
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- Natalia Purisaca
- 05-30-23
Great - easy to read
Great information for someone wanting to move to the next level in business- recommended 100%
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- Bunni Metanoia
- 07-13-23
Fine if your clients are over 80
I couldn't bring myself to finish and I am returning. Sexist and racist undertones... Classist overtones. Neither of which should be surprising yet I'm still astonished when anyone feels comfortable to be stuck a pig in public today.
I am always on the hunt for books on personal development to better equip my agents. I own a financial services firm and serve the affluent daily. I assure you this is not the way forward. If you're under 50 or not white...don't waste your time here.
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1 person found this helpful
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- Williamsburg
- 02-22-23
The House of 8grape APPROVES!
This is a great audio book. The message is quite clear as well as the brief stories and statistical evidence. There’s even a chapter with some very useful affirmation procedures to adjust and prepare the readers mindset. Great!
8grape.com/8grape
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- BillionaireManzi
- 12-19-24
one in the library
Simple principles with Great and Practical Advice you can apply.. People should get this book for the language of sales
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- Glamour Girl
- 12-24-24
Too Much outdated information!
This book has some good common sense, tried & true strategies for the beginner. Much of the information however is totally outdated and is often humorous especially when the author constantly references the internet, social media, and 2013 polls & data. His references to wealthy women purchasers even sometimes sounds chauvinistic and degrading, claiming “women can now often make much of the household purchasing decisions”. Being a woman entrepreneur myself, I was definitely put off several times throughout his narrative. I would therefore not recommend this book, as it’s totally outdated.
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- Ivan Bautista
- 02-20-23
Basic
You won’t hear anything you couldn’t have come up with with a little bit of common sense.
Cringy and boring.
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1 person found this helpful