The Book on Account Based Marketing Audiolibro Por Bassem Hamdy arte de portada

The Book on Account Based Marketing

Practical Tips for Exponential Revenue Growth

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The Book on Account Based Marketing

De: Bassem Hamdy
Narrado por: Adam Naranjo
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Take the oxygen out of the room with account-based marketing.

The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.

©2018 Bassem Hamdy (P)2018 Bassem Hamdy Marketing Marketing y Ventas Ventas y Comercialización

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I’ve been obsessively diving into ABM for about 2 weeks now- 10-15 podcasts, blogs, 2 books, calling every marketer I know... THIS BOOK was the best use of my time so far.

If you want a practical, tactical understanding of ABM, start here.

So practical! Loved it.

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As a practicing ABM 1:1/1:few manager, I found this book to be a great refresher. And it’s always great to see others points of view on ABM. I wish it would’ve gone more into process of how one form of ABM feeds the next. Like you creat your 1:1 account ABM to ensure success. Take the parts that are impactful and lift and shift to broaden for 1:few audiences. And finally release those pieces/learnings with a 1:many audience. Or how Mr. Hamdy views the process.

Great ABM read for new ABMers

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No regurgitated fluff. As an ABM, I can say that the tactics are quite legit (glad to learn nuggets I haven't heard/tried).

I appreciate the audacity to spend more time talking about direct mail than social...I'm sure the author got flak for it but it is a very legitimate thing. Very good book.

Performance was solid but kind of robotic.

Straight to the point

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Not for you if you are looking for boring academic-style stuff.
The book would be most useful for legacy B2B revenue teams. I can confirm the framework described in a book works in action. It enabled me to brainstorm about more use-cases thanks to creative implementation examples.
Wishing the book was longer, yet it's to the point. An inspiring read for marketing/sales/account professionals. I am scared to recommend openly on social as of the competitive edge rivals will get by utilizing the tips.

A compelling story, highly recommend!

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Right in our wheelhouse...this book addressed the strategy, tactics and tools needed for a B2B SaaS startup looking to execute an ABM approach...my company Skycatch sells a SaaS product supported by on-prem software offerings for both mining and construction. ABM is where we are going! I felt like the book was speaking our language. Would love to see an update that integrates the COVID-19 world we live in today. Thanks!

Great practical guide on B2B ABM

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Excellent sales/marketing/customer success book that combines tactical experience (almost guerrilla marketing) and sophisticated strategy.

I highly recommend this book for entrepreneurs, sales, marketing and/or customer success folks, whether experienced or just starting out.

Excellent sales/marketing/customer success book that combines guerrilla marketing and sophisticated strategy

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