The Business of Expertise
How Entrepreneurial Experts Convert Insight to Impact + Wealth
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Narrated by:
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David C. Baker
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By:
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David C. Baker
About this listen
This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question, starting with the role of expertise in a developed society, how important it is for experts to love the hard work required to hone their expertise, and how to see all that in the context of their own purpose in the world.
We pause to dig deeper by examining the very narrow overlap between expertise and entrepreneurship: the narrow slice of humanity for which this audiobook was written, with a nod to how easy it is for those entrepreneurial experts to be pulled off mission to explore new things. What are the critical positioning mistakes to avoid? Are there helpful ways to keep your deep, narrow expertise from blinding you to a broader, wider relevance? How might you frame your expertise in horizontal or vertical terms or a combination of both? There are core principles for this, and they start with distinguishing between strategy and implementation. What are the earlier and then later tests to validate your positioning? What are the most effective ways to demonstrate your expertise and, conversely, the activities most important to avoid? If you are an entrepreneurial expert selling advice for a living, you ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
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Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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Great Paradigm Shift For Me...
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Who
- The A Method for Hiring
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Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
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Great book but need PDF of Scorecard material
- By Nancy Walsh on 10-17-12
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Agile Selling
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
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The Only Sales Guide You'll Ever Need
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Taking People With You
- The Only Way to Make Big Things Happen
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
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Think Big, Act Bigger
- The Rewards of Being Relentless
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- Narrated by: Jeffrey Hayzlett
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Die Empty
- Unleash Your Best Work Every Day
- By: Todd Henry
- Narrated by: Todd Henry
- Length: 5 hrs and 30 mins
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Overall
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Performance
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Most of us live with the stubborn idea that we'll always have tomorrow to do our most important and valuable work. We fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we're often left asking ourselves "did the work I do today really matter?" We feel the ticking of the clock, but we're stuck in first gear, unsure of the path forward and without a road map to guide us.
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Deeeeep sigh. And a tired one at that.
- By Oliver Nielsen on 12-25-13
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Full of actionable advice!
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What listeners say about The Business of Expertise
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- samuel
- 09-25-23
Great experience sharing and stories
Perfect to get a refresher on consulting basics based on expertise. Slightly lengthy but worth it!
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- Amazing Brian
- 05-05-20
Now this a great book!
If you would like to create your own brand, charge more for what you do, and or become the Apple or Jordan of your industry, this book is it. i was finally able to increase my fees and not feel bad about it. I increased my coaching fees by 3X and immediately got a client!.
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- Kindle Customer
- 01-03-21
great book, great for business owners , agency own
Great book for business owners , agency owners , creative entrepreneurs. learnt a lot from this book
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- Wayne Lamarre
- 10-28-21
Thoughtful and well articulated
You can tell this book was born from a great depth of experience, study and contemplation. I throughly enjoy his thinking, writing and speaking style.
As an aside, I’m grateful he was the narrator for the audible.
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- Professional Customer
- 10-11-23
You'll love it or hate it: It's positioned!
My next statement will sound arrogant, so apologies in advance. You may not yet have deep, marketable expertise - or be working on the problem it will help you solve - if the message of this book doesn't resonate with you. I've seen reviews suggesting this book has a generic, unsatisfying message. In fact, those readers had an expectation which the author never promised to meet. Moreover, in contrast to some reviews suggesting the book is too long and overly verbose, it would seem that the author is, in fact not detailed enough for them. It's an accepted fact that it is easier to use more words than fewer when crafting a clear message, and yet winsome, concise communication demonstrates greater expertise. With this book, the author both shows and tells the expert positioning work of expertise. It's a kind of horizontal positioning, rather than vertical, which necessarily comes off less precise or clear to someone wanting a playbook and how to position THEIR vertical's version of such expertise.
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- Hanz Zarate
- 11-26-22
I’m a tattooer
If you are in a business that requires a specialist.. this is the book to get; It’s gold
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- Quintel
- 12-24-23
Solid & concise
Solid over arching concepts. Not tactical but if you take good notes you can for sure implement some of his teaching and get good results. The Vertical and Horizontal expertise descriptions are helpful.
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- Sean
- 07-21-24
Great Insights!
I definitely have been undervaluing our company’s expertise so this was a well-timed read. Great book for the leader of any consulting business
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- Michael S. Blake
- 02-13-21
Excellent and thought provoking book
This book very much resonated with me. Great actionable advice and a wonderful mentoring tone.
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- Troy K.
- 12-31-20
For a fluttering professional ...
This is the type of book at allows a fluttering professional to center oneself and learn how to truly take the steps needed to becoming an expert in your field.
It feels specifically catered to the marketing and advertising field, as that’s where Baker derives his professional work, but that’s also the lens in which I listen as well. I suppose it would remain true for anyone seeking relevance and expertise nonetheless.
It doesn’t seem like another one of those books where the author pumped out their 12th based on a new thought or theory. This is a life’s work. You can tell Baker sat down to write this book only after he spent years and years exploring this topic. I love when authors have something new, unique, and deep to share. Baker did with this book.
Take notes. There are nuggets throughout.
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