
The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
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Narrated by:
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Jonathan Todd Ross
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By:
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Scott Galloway
About this listen
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Penguin AudioListeners also enjoyed...
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Critic reviews
“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” (Brad Stone, Bloomberg Technology)
“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” (Publishers Weekly, The Top 10 Business Books of Fall 2017)
“Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” (Calvin McDonald, CEO of Sephora)
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- By: Satya Nadella, Greg Shaw, Bill Gates - foreword
- Narrated by: Shridhar Solanki, Satya Nadella
- Length: 7 hrs and 24 mins
- Unabridged
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Microsoft's CEO tells the inside story of the company's continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.
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Great read for those into tech
- By Spider-Man on 10-14-17
By: Satya Nadella, and others
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Facebook
- The Inside Story
- By: Steven Levy
- Narrated by: Will Damron
- Length: 18 hrs and 57 mins
- Unabridged
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The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.
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Not a history of Facebook
- By Rodney on 12-02-20
By: Steven Levy
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In the Plex
- How Google Thinks, Works, and Shapes Our Lives
- By: Steven Levy
- Narrated by: L. J. Ganser
- Length: 19 hrs and 45 mins
- Unabridged
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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
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Just ok for me
- By Everyday Mom on 04-23-11
By: Steven Levy
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The Everything Store
- Jeff Bezos and the Age of Amazon
- By: Brad Stone
- Narrated by: Pete Larkin
- Length: 13 hrs
- Unabridged
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Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
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Did you know how bad it is to work for Amazon?
- By Shamu from New York on 12-07-13
By: Brad Stone
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
- Unabridged
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Burn Book
- A Tech Love Story
- By: Kara Swisher
- Narrated by: Kara Swisher
- Length: 7 hrs and 40 mins
- Unabridged
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Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. This is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order.
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Let me save you 8 hours
- By Momx4 on 02-29-24
By: Kara Swisher
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Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
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This is a eulogy, not a "playbook."
- By intangiblereverie on 04-17-19
By: Eric Schmidt, and others
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The Book on Investing In Real Estate with No (and Low) Money Down
- Creative Strategies for Investing in Real Estate Using Other People's Money (BiggerPockets Rental Kit 1)
- By: Brandon Turner
- Narrated by: Brandon Turner
- Length: 5 hrs and 33 mins
- Unabridged
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Realize your real estate dreams with this revised and updated guide from a bestselling author and discover the creative financing strategies that savvy investors are using to do more deals, more often.
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Brutal Narration
- By Jeremiah on 12-14-15
By: Brandon Turner
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The Founders
- The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
- By: Jimmy Soni
- Narrated by: Jonathan Todd Ross
- Length: 18 hrs and 25 mins
- Unabridged
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Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
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Wonderful, Engaging & Insightful
- By Ismael Becerra on 02-26-22
By: Jimmy Soni
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The Master Algorithm
- How the Quest for the Ultimate Learning Machine Will Remake Our World
- By: Pedro Domingos
- Narrated by: Mel Foster
- Length: 13 hrs and 3 mins
- Unabridged
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Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.
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Great book, irritating narration
- By N. G. PEPIN on 09-24-15
By: Pedro Domingos
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Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- By: Colin Bryar, Bill Carr
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 41 mins
- Unabridged
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Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
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Look elsewhere to learn about Amazon.
- By JPLFC2002 on 03-19-21
By: Colin Bryar, and others
What listeners say about The Four
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- Dave Every
- 11-05-17
Interesting presentation
Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.
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19 people found this helpful
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- Brian Schwab
- 10-27-17
Funny, informative and current
Great book. Easy read/listen. Very entertaining while providing a ton of useful information, facts and insights. I’m buying four hard copies for my kids.
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11 people found this helpful
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- HOYLE
- 10-11-17
Very timely
With these 4 companies dominating so much of American and global life this is a great book to get more familiar with their strategies and goals. Very well written and entertaining.
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10 people found this helpful
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- JuliaPer
- 12-29-19
Smart book that is frequently undermined by the writers failure to understand the diversity of audience
I love Scott Galloway on Twitter and as an expert on business podcasts, so buying his book was a no brainer. While I think this book is smart and there are learnings that I will bring to my career today, the anecdotes Scott relies on to illustrate his point are frequently sexist and outdated and leads me to wonder if he was thinking about the full breadth of the audience for this book. In one example, he discusses Kaitlyn Jenner in a way that is completely transphobic and frankly unforgivable - I’m shocked that his editor let it pass. I agree that understanding “The Four” is essential in the current world of business and this book helped me do that; I just wish there were fewer illusions to pursuing success in business in pursuit of more beautiful mates.
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1 person found this helpful
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- taiwo
- 12-11-18
Simplistic yet Impactul
I loved the way Scott simplified the message. His illustrations were sometimes hilarious. I will recommend it over and over.
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- Brandon Pacheco
- 06-12-18
Great insight
Essential for any new or current entrepreneurs who want to grow a business empire well. Teaches the fundamentals needed to gain an audience for a business and analyzes the Four and breaks them down for you to know the formula you need to succeed.
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- William
- 03-20-18
Insightful and Very Entertaining
I enjoy Scott Galloway's weekly Winners and Losers segment on YouTube. This book is a great expansion on those topics. His strong opinions and challenging personality come through. I think it would be better if he narrated the book. Very surprised he did not as he loves to hear himself talk. Looking forward to the follow up.
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- Matthew Duncan
- 02-15-18
The Four Horsemen
Readers really should listen to this after at least one of ''Superintellignce', 'Our Last Invention', 'Life 3.0' and the foundational 'The Singularity is Near'. I work in this field. The AI apocalypse is nigh. There is almost nothing anyone can do about it. We only need 35 Pflops to emulate a human brain. China is at 95. There will be 6 exaflop (1000 Pflops 》》 28 brains) machines by 2021-2022. The question is: What will be their goals and values? This book gives a good idea.
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- Syril L. Smith
- 04-13-18
Entertaining & Enlightening
The narrative captives and the content is fascinating. A really interesting look at how these companies have created relationships with their customers. I’ve recommended to many friends!
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- javier garcia navarro
- 12-31-19
Last chapter
I really like it it gave me an understanding of how to create my company, and know I like the start up face. Only the last chapter I thought was to much for an employee trying to make his career
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