
The Iconist
The Art and Science of Standing Out
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Narrated by:
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Jamie Mustard
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By:
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Jamie Mustard
About this listen
Why do we immediately recognize art by Van Gogh and Warhol?
What does Beethoven share with Rage Against the Machine and Madonna?
What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)?
With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory - and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertisers, artists - from thought leaders to anyone trying to write a resume - The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience...and the entire world around you.
©2019 Jamie Mustard (P)2019 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with BenBella Books.Listeners also enjoyed...
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Meet Dr. Eugene Lipov. His research and partnerships have led to an amazing discovery that all trauma has at its root a single piece of human hardware: the stellate ganglion. The symptoms of post-traumatic stress are the same for all of us, whether from childhood poverty or abandonment, the ravages of war, or the brutality of sexual assault. Dr. Lipov's pioneering procedure appears to treat injury to the stellate ganglion, relieving even the worst symptoms of PTSD—irritability, hypervigilance, insomnia, and more—in a fifteen-minute treatment.
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Narrator should be fired from audiobook business
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Just 45 years ago, the age of gene modification was born. Researchers could create glow-in-the-dark mice, farmyard animals producing drugs in their milk, and vitamin-enhanced rice that could prevent half a million people going blind every year. But now GM is rapidly being supplanted by a new system called CRISPR or "gene editing". Using this approach, scientists can manipulate the genes of almost any organism with a degree of precision, ease and speed that we could only dream of ten years ago.
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Decent Overview. Could lose sarcasm.
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Bleh!!
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Nothing new or original
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Compelling citations with a lovely voice
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Needed to include the music
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By: Ogi Ogas, and others
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The Invisible Machine
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- Narrated by: Kent Klineman
- Length: 8 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
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Story
Meet Dr. Eugene Lipov. His research and partnerships have led to an amazing discovery that all trauma has at its root a single piece of human hardware: the stellate ganglion. The symptoms of post-traumatic stress are the same for all of us, whether from childhood poverty or abandonment, the ravages of war, or the brutality of sexual assault. Dr. Lipov's pioneering procedure appears to treat injury to the stellate ganglion, relieving even the worst symptoms of PTSD—irritability, hypervigilance, insomnia, and more—in a fifteen-minute treatment.
-
-
Narrator should be fired from audiobook business
- By Igor on 05-28-23
By: Eugene Lipov MD, and others
-
Hacking the Code of Life
- How Gene Editing Will Rewrite Our Futures
- By: Nessa Carey
- Narrated by: Karen Cass
- Length: 4 hrs and 41 mins
- Unabridged
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Overall
-
Performance
-
Story
Just 45 years ago, the age of gene modification was born. Researchers could create glow-in-the-dark mice, farmyard animals producing drugs in their milk, and vitamin-enhanced rice that could prevent half a million people going blind every year. But now GM is rapidly being supplanted by a new system called CRISPR or "gene editing". Using this approach, scientists can manipulate the genes of almost any organism with a degree of precision, ease and speed that we could only dream of ten years ago.
-
-
Decent Overview. Could lose sarcasm.
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By: Nessa Carey
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A World Beyond Physics
- The Emergence and Evolution of Life
- By: Stuart A. Kauffman
- Narrated by: Bob Souer
- Length: 3 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Among the estimated 100 billion solar systems in the known universe, evolving life is surely abundant. That evolution is a process of "becoming" in each case. Since Newton, we have turned to physics to assess reality. But physics alone cannot tell us where we came from, how we arrived, and why our world has evolved past the point of unicellular organisms to an extremely complex biosphere.
-
-
Bleh!!
- By PS on 11-22-19
-
Reductionism in Art and Brain Science
- Bridging the Two Cultures
- By: Eric R. Kandel
- Narrated by: James Anderson Foster
- Length: 4 hrs and 1 min
- Unabridged
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Overall
-
Performance
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Story
Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.
-
-
Nothing new or original
- By clifford on 01-13-20
By: Eric R. Kandel
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The Social Instinct
- How Cooperation Shaped the World
- By: Nichola Raihani
- Narrated by: Nichola Raihani
- Length: 9 hrs and 41 mins
- Unabridged
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Overall
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Performance
-
Story
Cooperation is the means by which life arose in the first place. It’s how we progressed through scale and complexity, from free-floating strands of genetic material, to nation states. But given what we know about the mechanisms of evolution, cooperation is also something of a puzzle. How does cooperation begin, when on a Darwinian level, all that the genes in your body care about is being passed on to the next generation? A biologist by training, Raihani looks at where and how collaborative behavior emerges throughout the animal kingdom, and what problems it solves.
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Compelling citations with a lovely voice
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Needed to include the music
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Not really an argument
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Future Shock
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Performance
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Story
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overbearing self-righteous indignation
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Performance
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Story
Napoleon Hill, the author of Think and Grow Rich, has been immortalized for his contributions to the self-help genre. In this never-before-published work, Hill shares his principles of success and key habits that provide the basis for life-changing success. Success Habits explains the fundamental rules that lead to a prosperous life. Hill’s principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally a series of radio talks delivered in Paris, Missouri, Success Habits is filled with anecdotes and stories....
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Wow!
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- Unabridged
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The New York Times best-selling author traces the development of technology from the Industrial Age to the Digital Age to explore the single component crucial to advancement - precision - in a superb history that is both an homage and a warning for our future.
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Somewhat less than perfect
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By: Simon Winchester
What listeners say about The Iconist
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- michael thomas
- 10-03-19
An absolute must listen!!
What makes anything iconic? I had never thought about it until I heard about this book. The author reads his own work with infectious conviction and the points made have made me see everything around me differently. In the highly over messaged world we live in, dramtically more so with the sudden emergence of the internet especially, the point of our voices being diluted is stunning. It is real and once you turn your attention to it for a moment, you feel it. We are all diluted -- so how can we stand out, or even hear ourselves think. How do we make original or valuable thoughts, ideas, inventions or entertainment truly stand out. This book is a roller coaster ride that gets your attention and then sets you foundationally in a stronger place to communicate to anyone, across any medium. THUMBS UP!
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- jeff@swingout.net
- 11-12-19
Fantastic!
Jamie has clearly poured a TON of his heart & soul into this topic--he's done a FANTASTIC job research & going into detail in HOW you can apply his concept of "blocks" in so many facets of our busy, modern life in order to get attention. Do yourself a favor, and just get this book--honestly, I liked it so much a got a print copy to boot--and, as it turns out, there are some GREAT visuals in the book as well!
Jamie goes to great length to show how this applies in SO many different facets of our lives--"blocks" aren't just visual, but also auditory--the further you get into this book, the more you'll realize just how information dense (& yet concise) & well presented the material is.
Do yourself a favor--if you're self-employed, or an artist (or both on some level as I am!) you'll get more than a 1,000x your investment from this book. Honestly the audio book is fantastic and I'm really enjoying going through the print version now and cementing the info into some of my practices even further.
Get it--you'll only be sorry you didn't get your hands on this info sooner!
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- Travis Gilbert
- 11-28-21
Decent but fluffy
The author uses to many metaphors and dances around the real subject of the book to long. It felt like he had a word count to hit.
The info is still valuable.
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- Seth Pilz
- 10-31-20
keep it simple stupid
I guess the writer in keeping with his own promises kept it simple and just repeated that mantra a thousand times. I was looking for something deeper but I guess he had a point.
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- Amazon Customer
- 06-09-23
Appreciate the insights!
The reminder to be authentic and learning about the value of repeating a concise, core benefit was very helpful
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- JJ
- 02-27-23
worst book I've read in years
Poorly written, weak examples (highlighting friends who aren't necessarily remarkable), contradictory in certain chapters -- complete waste of time!
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- Robin Jenkins
- 06-26-23
All offer no product
This guy is an engaging story teller. My problem was that he never delivered any useful answer or even unique insight into the problem/question he boldly claims, for the first hour, that the book will provide. If he had simply said it was a series of loosely connected essays and anecdotes, I would at least not feel like he stole from me.
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